| Title | INFINITE FUTURES |
| Brand | UNIVERSITY OF MELBOURNE |
| Product / Service | UNIVERSITY OF MELBOURNE |
| Category | D03. Data Visualisation |
| Entrant | McCANN MELBOURNE, AUSTRALIA |
| Idea Creation | McCANN MELBOURNE, AUSTRALIA |
| Media Placement | McCANN MELBOURNE, AUSTRALIA |
| PR | McCANN MELBOURNE, AUSTRALIA |
| Production | McCANN MELBOURNE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Patrick Baron | McCann Melbourne | Chief Creative Officer |
| Matt Lawson | McCann Melbourne | Executive Creative Director |
| Charles Baylis | McCann Melbourne | Copywriter |
| Joseph Sibley | McCann Melbourne | Art Director |
| Charlie McDevitt | McCann Melbourne | Group Account Director |
| Emma Van Den Berg | McCann Melbourne | Account Director |
| Meg Andrews | McCann Melbourne | Account Manager |
| Leighton Howindt | McCann Melbourne | Account Executive |
| Charmari Kariyakaranage | McCann Melbourne | Strategic Planner |
| Anne Comber | McCann Melbourne | Agency Producer |
| Anita Deutsch-Burley | McCann Melbourne | Managing Director |
| Nahuel Salcedo | Onesal | Director |
| Ailin Brunner | Onesal | Executive Producer |
All universities promise to prepare students for every possible future. But the reality is, we don’t know what the future looks like. To prove that the University of Melbourne prepares students for every possible future, we used the University’s own research and data to visualise the worlds and landscapes that await them. Medical data was merged with biometric research, climate change data with urban design and population growth data with future city modelling. These beautifully-crafted visualised futures were designed to engage a younger audience - one that wouldn’t normally search out or share the content of an educational institution.
Working with boutique Tokyo design and motion graphics studio Onesal we identified the University’s research data that would shape the future of key industries. The result was a suite of beautifully animated films that presented versions of the future unlike any that have been seen before, and then show students ways to prepare for them at the University of Melbourne. The films populated online and social media, engaging an audience not normally searching out future industries or even educational institutions.