Title | HYUNDAI CHEERING STADIUM |
Brand | HYUNDAI MOTOR COMPANY |
Product / Service | HYUNDAI: 2018 FIFA WORLD CUP |
Category | A05. Music / Sound Design |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement 2 | HAVAS LONDON, UNITED KINGDOM |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | THE BREEZE Seoul, SOUTH KOREA |
Production 2 | SORISOM-C Seoul, SOUTH KOREA |
Production 3 | INFINITY MUSIC Seoul, SOUTH KOREA |
Production 4 | SUPERMAKET Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Taeyong Kim | INNOCEAN Worldwide | Account Superviser |
Jongpil Kim | INNOCEAN Worldwide | Account Superviser |
Eunjung Ahn | INNOCEAN Worldwide | Account Director |
Euisung Ha | INNOCEAN Worldwide | Account Sr.Manager |
Byungkyu Chun | INNOCEAN Worldwide | Account Manager |
Chloe Soovin Kim | INNOCEAN Worldwide | Assistant Manager |
Yeeun Dan | INNOCEAN Worldwide | Assistant Manager |
Hyemin Park | INNOCEAN Worldwide | Account Executive |
Juwon Park | INNOCEAN Worldwide | Account Executive |
Jaeseok Sim | Innocean Worldwide | Media Director |
Mungyeom Kim | Innocean Worldwide | Media Sr.Manager |
Yonglae Cho | Innocean Worldwide | Media Planner |
Eunchong Lee | Innocean Worldwide | Media Planner |
Joohee Yoon | The Breeze | Representative Director |
Sangyi Won | The Breeze | Deputy General Manager |
Seoniel Back | The Breeze | General Manager |
Byunggil Kwak | The Breeze | Motion Grapher |
Changkug Choi | The Breeze | General Manager |
Younghak Kim | The Breeze | Deputy General Manage |
Hyunjun Lee | The Breeze | Manager |
Myeongho Jang | The Breeze | Assistant Manager |
Seun Park | The Breeze | Clerk |
Hongseok Choi | The Breeze | Clerk |
Wonpyeong Lee | Supermarket Creative | Executive Producer |
Jaeseok Lee | Supermarket Creative | Executive Producer |
Seonhee Jung | Supermarket Creative | Producer |
Kyuhyung Lee | SORISOM-C | Audio Producer |
Daihyun Kim | Infinity Music | Audio Producer |
Football is more enjoyable when watching with others than watching alone. It’s more exciting to cheer with others, and the more cheers, the more enthusiasm. As an official partner of FIFA, Hyundai has created Hyundai Cheering Stadium where anyone can enter and make cheers as a football fan representing their own country over the physical constraints. Any football fans from homes, pubs and stadiums can cheer their countries with other fans in this digital stadium. If they chant to cheer for their teams via the Campaign Site (PC/Mobile) and Social Media, voices from the same country are gathered together to create one loud chant in real time. The fans from 32 nations compete with each other with a volume of the collected chant. Also, we delivered the chants to the stadiums where the teams competed by advertisements and the fan zone around the stadium.
We developed the campaign platform where all the fans over the world gathered and had a chance to cheer together during the tournament. At first, fans were able to check the schedule of competing cheering countries matched the national teams that played each other in the World Cup. Secondly, they were encouraged to chant to cheer for their teams on the platform. And then, voices from the same country are gathered together to create one loud chant in real time. Third, the United chant was spread across Social Media to encourage other fans to participate. Lastly, we could have 32 different representative chants from the countries, and finally delivered chants to the stadiums where the teams competed.
Video URL | Supporting Webpage