HYUNDAI CHEERING STADIUM

TitleHYUNDAI CHEERING STADIUM
BrandHYUNDAI MOTOR COMPANY
Product / ServiceHYUNDAI: 2018 FIFA WORLD CUP
CategoryA05. Music / Sound Design
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement 2 HAVAS LONDON, UNITED KINGDOM
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production THE BREEZE Seoul, SOUTH KOREA
Production 2 SORISOM-C Seoul, SOUTH KOREA
Production 3 INFINITY MUSIC Seoul, SOUTH KOREA
Production 4 SUPERMAKET Seoul, SOUTH KOREA

Credits

Name Company Position
Taeyong Kim INNOCEAN Worldwide Account Superviser
Jongpil Kim INNOCEAN Worldwide Account Superviser
Eunjung Ahn INNOCEAN Worldwide Account Director
Euisung Ha INNOCEAN Worldwide Account Sr.Manager
Byungkyu Chun INNOCEAN Worldwide Account Manager
Chloe Soovin Kim INNOCEAN Worldwide Assistant Manager
Yeeun Dan INNOCEAN Worldwide Assistant Manager
Hyemin Park INNOCEAN Worldwide Account Executive
Juwon Park INNOCEAN Worldwide Account Executive
Jaeseok Sim Innocean Worldwide Media Director
Mungyeom Kim Innocean Worldwide Media Sr.Manager
Yonglae Cho Innocean Worldwide Media Planner
Eunchong Lee Innocean Worldwide Media Planner
Joohee Yoon The Breeze Representative Director
Sangyi Won The Breeze Deputy General Manager
Seoniel Back The Breeze General Manager
Byunggil Kwak The Breeze Motion Grapher
Changkug Choi The Breeze General Manager
Younghak Kim The Breeze Deputy General Manage
Hyunjun Lee The Breeze Manager
Myeongho Jang The Breeze Assistant Manager
Seun Park The Breeze Clerk
Hongseok Choi The Breeze Clerk
Wonpyeong Lee Supermarket Creative Executive Producer
Jaeseok Lee Supermarket Creative Executive Producer
Seonhee Jung Supermarket Creative Producer
Kyuhyung Lee SORISOM-C Audio Producer
Daihyun Kim Infinity Music Audio Producer

The Campaign

Football is more enjoyable when watching with others than watching alone. It’s more exciting to cheer with others, and the more cheers, the more enthusiasm. As an official partner of FIFA, Hyundai has created Hyundai Cheering Stadium where anyone can enter and make cheers as a football fan representing their own country over the physical constraints. Any football fans from homes, pubs and stadiums can cheer their countries with other fans in this digital stadium. If they chant to cheer for their teams via the Campaign Site (PC/Mobile) and Social Media, voices from the same country are gathered together to create one loud chant in real time. The fans from 32 nations compete with each other with a volume of the collected chant. Also, we delivered the chants to the stadiums where the teams competed by advertisements and the fan zone around the stadium.

Creative Execution

We developed the campaign platform where all the fans over the world gathered and had a chance to cheer together during the tournament. At first, fans were able to check the schedule of competing cheering countries matched the national teams that played each other in the World Cup. Secondly, they were encouraged to chant to cheer for their teams on the platform. And then, voices from the same country are gathered together to create one loud chant in real time. Third, the United chant was spread across Social Media to encourage other fans to participate. Lastly, we could have 32 different representative chants from the countries, and finally delivered chants to the stadiums where the teams competed.

Links

Video URL   |   Supporting Webpage