The Campaign

LifeLineLunchBox was created to make quick rescue possible in the snowy mountains by using Sony's LPWA-type radio transmission system in a delicious and creative way. Number of foreign tourists has increased over the past few years and accidents in back country skiing area have tripled, with this we came up with an exciting idea to carry a GPS devise. We have built GPS system in a gourmet Japanese style lunchbox to make it into necessity, who wouldn't want to go skiing without local Japanese food? This LifeLineLunchBox will allow tourists to send lunchtime notification to family outside of the mountains, and also send SOS signal in case of emergency.

Creative Execution

When we saw countless accidents happening in snow mountains in Japan, we wanted to come up with someway to use our technology for the solution. These increasing accidents were happening because of booming outdoor activity trend in Japan and increasing tourists outside of cities. For the amount of people, we didn't have enough tracking devises in the mountains for safety. Tracking people's movement will allow us to monitor movements in the mountains and reach them quickly in case of an emergency. This has let us to come up with GPS device that is more interesting and reachable to everyone, the LifeLineLunchBox. By making GPS devise built in lunchbox, we made them into necessity. The LPWA transmission system used in a lunchbox is the newest low-power and wide-area communication system. We started the project by setting up antennas across the mountains where electricity is limited. By measuring, collecting, and analyzing the location data, we created 3D map using WebGL and made it available in real time. We tested over and over again to make sure signals were going through in the middle of winter, and made it available February of this year. This innovative devise has connected mountain climbers and skiers to their families, manufacturers and mountain administrators. Over 400 users have undergone this experience, and we have collected over 35,000 points of information data. At the beginning of the season, we started at 1 location, but by the end of the season we expanded to 13 locations. Through media, this idea has reached both domestic and international tourists.