Title | THE MOST INTERESTING JOB INTERVIEW |
Brand | THE AUSTRALIAN SECRET INTELLIGENCE SERVICE |
Product / Service | RECRUITMENT |
Category | B01. UX and Journey Design |
Entrant | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
Idea Creation | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
Production | PIXEL Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Sean Cummins | Cummins&Partners | Global CEO |
Doogie Chapman | Cummins&Partners | Creative Director |
Adam Slater | Cummins&Partners | Copywriter |
Connor Beaver | Cummins&Partners | Art Director |
Cassie Cobain | Cummins&Partners | Group Account Director |
Liz Mitchinson | Cummins&Partners | Account Manager |
Tom Ward | Cummins&Partners | Chief Strategy Officer |
James Bennett | Cummins&Partners | Brand Planner |
John Corpuz | Cummins&Partners | Strategy Director, Connections |
Will Millar | Cummins&Partners | Connections Manager |
Celia Karl | Cummins&Partners | Executive Digital Producer |
Andrew Rovenko | Cummins&Partners | Creative Technologist |
Peter Feltham | Cummins&Partners | Full Stack Developer |
Edwina McGregor | Cummins&Partners | User Experience Design |
Chris Moore | Cummins&Partners | Head of Broadcast Production |
John Gavin | Pixel | Director |
Haley Polacik | Pixel | Producer |
Andrew Montgomery | Pixel | VFX Supervisor |
Lauren Etcell | dentsu x | Client Service Director |
Jessica Hickey | dentsu xClient Service Manager | Client Service Manager |
The Australian Secret Intelligence Service requires intelligent, charismatic and diverse Australians to assist with the gathering of foreign intelligence. But right now, not enough of those people know ASIS exists. By creating The Most Interesting Job Interview, we not only gave all Australians the chance to meet ASIS face-to-face, but also to test their skills in a series of interactive challenges designed to see if they had what it takes to work in secret intelligence.
For the majority of people, their understanding of what it takes to work in espionage comes from an unreliable source. Hollywood. But in reality, the people ASIS actually want to employ don’t drive Aston Martins, have chiseled physiques or action movie reflexes. Sure, they have to be smart and charming, but they also need to be young, intelligent and culturally diverse. Knowing the majority of this audience would be tech savvy and university educated, our microsite was designed to introduce ASIS as a modern, dynamic and cutting edge career option. To do this, we designed The Most Interesting Job Interview as a standalone microsite, using the latest in Web GL technology and on-demand video streaming to deliver a seamless, highly engaging user experience. Interactive challenges based on the psychological profile required for espionage: including empathy, facial recognition, perceptiveness and lateral thinking, were used to evaluate a candidates skillset. The interview itself might have only been a simulation, but its outcome had real world implications. At the completion of the experience, high performing candidates were given a unique code that they could use to inform ASIS recruiters of their interview results. The Most Interesting Job Interview was launched in December 2017, backed by a targeted digital campaign that was intended to generate most of the site traffic. However, once local and international news media became aware of the interview, the story spread quickly, driving 1000s more visitors to the experience.