ALIVE AD BOARD

TitleALIVE AD BOARD
BrandFUJI TELEVISION NETWORK, INC.
Product / ServiceHIT VARIETY SHOW “VS ARASHI”
CategoryB01. UX and Journey Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
Additional Company BIRDMAN Tokyo, JAPAN
Additional Company 2 AMANA Tokyo, JAPAN
Additional Company 3 VARIOUS DIMENSIONS CO LTD Tokyo, JAPAN

Credits

Name Company Position
Hisashi Tanaka DENTSU INC. Creative Director
Atsushi Otaki DENTSU INC. Copywriter / Creative Planner / Creative Technologist
Shota Ekuni DENTSU INC. Copywriter / Creative Planner / Creative Technologist
Yusei Sagawa Freelance Art Director
Roy Ryo Tsukiji BIRDMAN Inc. Criative Director
Takeru Kobayashi BIRDMAN Inc. Technical Director
Yohei Kajiwara BIRDMAN Inc. Technical Director / Programmer
Ikumi Suzuki BIRDMAN Inc. Director
Tetsushi Kondoh amana inc. Movie Producer
Wataru Saito EPOCH inc. Movie Director
Reggie White Freelance Assistant Director
Isao Okudaira ZERO inc. Cinematographer
Sosuke Oyama Freelance Lightman
Kento Hirata Freelance Production Manager
Hideki Kokubu P THREE Compositor
Ryo Sato amana inc. Graphic Producer
Atsuhiko Shirahata UN inc. Cameraman
Masahiko Narita VARIOUS DIMENSIONS Co.,Ltd Event Producer
Ryosuke Nagasawa VARIOUS DIMENSIONS Co.,Ltd Event Producer
Naotake Mitsunobu DENTSU INC. Account Executive
Kotaro Osaki DENTSU INC. Account Executive
Miho Shimizu DENTSU INC. Account Executive

The Campaign

“VS Arashi” is a hit variety show on Japan’s Fuji Television Network. Japan's national idol group "Arashi" serves as the main cast, and famous guests such as Hollywood stars appear on the show. Marking the 10th anniversary, we would like to express our gratitude to viewers who have supported the program so far. ?ALIVE AD BOARD ? This is a digital signage realizing the dreams of viewers by allowing them to interact with the members of Arashi. This signage incorporates 3D LiDAR sensors and directional speakers, so when a visitor waves at a favorite Arashi member, the member waves back, holds out a bouquet of flowers, and expresses his gratitude in words. Plus, the group’s movements change depending on the time or the visitor’s actions, including posing for a group photo.

Creative Execution

Marking the 10th anniversary, we would like to express our gratitude to viewers who have supported the program so far. As it is difficult for the busy members to meet fans, they wanted to express their gratitude to fans in the most creative way possible, it was decided to use. We invented methods to utilize digital signage that gives the best entertainment to the brand's target fans. The signage was set up in the Shibuya district of Tokyo for six days around New Year Period, and the response far exceeded expectations, with huge lines forming and more than three-hour wait every day. Most popular tweets featuring videos of the event received more than 420,000 views in total., and the term “Arashi Digital Signage” even trended on social media. Due to the success of the event, the ratings for the program more than doubled, from an average 7% before the event to 15.7% for the January 3 broadcast. Most popular tweets featuring videos of the event received more than 420,000 views in total., and the term “Arashi Digital Signage” even trended on social media. Due to the success of the event, the ratings for the program more than doubled, from an average 7% before the event to 15.7% for the January 3 broadcast.

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