The Campaign

Monument Valley 2 is an illusory adventure game of impossible architecture. It is not only a manifestation of art and design, but also an inspiration for players to explore the geometrical beauty of the world. How to ignite player ‘s imagination and curiosity about architecture so to facilitate better understanding of the game is our major challenge.

Creative Execution

Research shows that two-fifths of our target audience are not hard-core gamers and more than half of them are females. Meanwhile, most of them dabble in architecture, design, photography, etc., and are active on social media. They are fond of delicate design and latest fashion trend as well as sharing artistic things on social media. As a result, we decided to provide a well-rounded immersive experience to players by using various media and platforms to inspire their imagination, including a lifelong creative billboard, AR games, offline interactive space with 3D projection, and solicitation of their own ideas.