Title | NBA QMQ : QIU MI QUAN |
Brand | NBA CHINA |
Product / Service | NBA QMQ LOYALTY PROGRAM |
Category | A01. UI |
Entrant | AKQA Shanghai, CHINA |
Idea Creation | AKQA Shanghai, CHINA |
Production | AKQA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Eric Cruz | AKQA | ECD |
Buboy Paguio Jr. | AKQA | Sr Art Director |
Ed Yap | AKQA | Sr Art Director |
Chelsea Shen | AKQA | Designer |
Ethan Chiu | AKQA | Senior Developer |
Sam Fairbairn | AKQA | Senior Developer |
Joshua Chi | AKQA | Technical Manager |
Joe Jin | AKQA | Technical Manager |
Xiaodan Guan | AKQA | Backend Developer |
Yalin Liu | AKQA | Backend Developer |
Joe Jin | AKQA | Technical Manager |
Jessica Ji | AKQA | Technical Manager |
Kenrick Tjiputra | AKQA | UX Head |
Shurong Diao | AKQA | UX Designer |
Jiapeng Song | AKQA | UX Designer |
Woody Yip | AKQA | Senior Strategist |
Raymond Zhang | AKQA | Project Manager |
Kris Wang | AKQA | Project Manager |
Torrance Li | AKQA | Project Manager |
William Zhang | AKQA | Copywriter |
Achur Chen | AKQA | Copywriter |
Shirley Ling | AKQA | Group Account Director |
Christopher Ong | AKQA | Group Account Director |
Joyce Wang | AKQA | Account Manager |
David Buckley | AKQA | Strategy Director / Managing Director |
China loves basketball so much, it has more fans than the US population. But when it comes to the NBA, they follow players more than the teams, making loyalty temporary. The task is to get this nation to not miss out on what it feels like to be true-blooded NBA fans. NBA ??? (FAN CIRCLE) - The official fan hub of the league that recognizes and rewards fans just by being fans. Being part of the NBA QMQ circle elevates their fan status with their favorite players and teams, giving them exclusive access and privileges that only the NBA can. All they have to do is log-in to make it count.
NBA QMQ : A LEAGUE WITHIN A LEAGUE. GET IN. GET LOYAL.GET RECOGNIZED. GET REWARDED. THE HUB To complement the diffferent ways fans engage with the league, NBA ??? puts together a wide range of functions customized to let them do their thing and get rewarded for it. Fans get to predict games, create their own avatar, get live updates, and earn digital badges that can then be turned into points. The more badges they collect, the higher their rank is in the circle. At the end of every season, the fan with the most points get to fly to the NBA Finals and experience the true feeling of being an NBA fan. We used a low poly design aesthetic to optimize load speed and site performance, giving our art direction a distinct look and feel. The avatars enabled us to create custom designed Player Cards that users can then display as their badge of honor along with their attained badges. The color themes correspond with the NBA team you support, customizing the entire experience based on your selected team. THE RESULTS 1.6M Registered Users 1.2M Page Views / Day 137K Unique Visitors / Day 4.75min Time Spent / Visit
Website URL | Supporting Webpage