Short List
Product / ServicePROJECT REVOICE
CategoryD01. Curation of Data
Idea Creation BWM DENTSU Sydney, AUSTRALIA
Production LYREBIRD Montreal, CANADA
Production 2 FINCH Sydney, AUSTRALIA
Production 3 NAKATOMI Sydney, AUSTRALIA
Additional Company SPACE 66 Sydney, AUSTRALIA


Name Company Position
Rob Belgiovane BWM Dentsu Chief Creative Officer
Asheen Naidu BWM Dentsu Executive Creative Director
René Schultz BWM Dentsu Senior Art Director
Oskar Westerdal BWM Dentsu Senior Copywriter
Emma Durlacher BWM Dentsu Onscreen Producer
Eeuwout 'Dutchy' Baart BWM Dentsu Design Director
Jenna Mills BWM Dentsu Creative Services Director
Brett Ludeman FINCH Director
Brendon Killen BWM Dentsu Editor
Jason Carnew Haystac National General Manager
Sarah Littlefair Haystac General Manager Haystac Sydney
Alexandre de Brébisson Lyrebird Co-Founder and CEO
Jose Sotelo Lyrebird Co-Founder
Kundan Kumar Lyrebird Co-Founder
David Dodero Lyrebird Head of Operations
Corey Esse FINCH Executive Producer
Claire Thompson FINCH Producer
Emad Tahtouh Nakatomi Managing Director
Cara Szabo Nakatomi Producer
Hamish Pain Nakatomi Engineer
Patrick Barnes Nakatomi Senior Engineer
Ben Bray Nakatomi Interactive Team Lead
Tone Aston Rumble Studios Sound Designer
Cam Milne Rumble Studios Sound Designer
Sha Toth Rumble Studios Post Producer
Michael Gie Rumble Studios Music Producer
Darren Lim Rumble Studios Composer
Christopher Gregson Space 66 General Manager
Elliot Owen Space 66 Creative Director

The Campaign

In many ways, our voices are what make us human. For most patients losing the voice is particularly difficult as it’s such an integral part of one’s personality. Project Revoice gives people with ALS the ability to speak freely and naturally in their own voice, even after they can’t physically speak. To launch the program, we recreated the voice of Pat Quinn, who co-founded the ALS Ice Bucket Challenge while fighting the disease himself. Since Pat hadn’t backed up his voice in any way, we rebuilt his voice using audio data from Ice Bucket interviews and speeches found online. Going forward, this program will change how people live with ALS, allowing them to keep communicating as themselves, rather than through a proxy machine voice or a limited set of pre-recorded phrases.

Creative Execution

Project Revoice is powered by a custom machine learning algorithm that can analyze the unique characteristics (or DNA) of a voice – including tone, pitch and inflections. With only 2-3 hours of transcribed audio data as raw material, this technology is able to create a complete digital voice clone that’s able to say anything in real-time via text input. To make this technology available to the wider ALS community, Project Revoice has built an online voice bank where ALS sufferers can easily record the voice data necessary for their own voice clones. By the end of 2018 these recordings will be used to create more ‘Revoices’, which users can access and ‘speak’ with through the website or a custom API, via their own Assisted/Augmentative Communication (AAC) devices. Project Revoice represents a major improvement in life quality for people with ALS. While the technology is currently limited to English-speaking patients only, the ultimate goal of the program is to prevent anyone diagnosed with ALS from losing their voice.

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