Title | CHATTY SCHOOL BUS |
Brand | HYUNDAI MOTOR COMPANY |
Product / Service | HYUNDAI PR |
Category | E02. Innovative Use of Technology |
Entrant | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Production 2 | TRUMAKUS Seoul, SOUTH KOREA |
Production 3 | ELIOT Seoul, SOUTH KOREA |
Production 4 | DR. HOOK Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
JEREMY CRAIGEN | INNOCEAN WORLDWIDE | CHIEF CREATIVE OFFICER |
JUNG-A KIM | INNOCEAN WORLDWIDE | EXECUTIVE CREATIVE DIRECTOR |
SUNG-HUN MOON | INNOCEAN WORLDWIDE | COPY WRITER |
DOYU YANG | INNOCEAN WORLDWIDE | COPY WRITER |
MINHAE KIM | INNOCEAN WORLDWIDE | COPY WRITER |
NARI MOON | INNOCEAN WORLDWIDE | ART DIRECTOR |
JAEEUN KIM | INNOCEAN WORLDWIDE | ART DIRECTOR |
JIYON RHIM | INNOCEAN WORLDWIDE | ART DIRECTOR |
SEONHWA HWANG | INNOCEAN WORLDWIDE | CREATIVE DEVELOPER |
HYE-DONG ROH | INNOCEAN WORLDWIDE | CREATIVE DEVELOPER |
SUNGWOO KIM | INNOCEAN WORLDWIDE | CREATIVE DEVELOPER |
BAE-SUNG KIM | INNOCEAN WORLDWIDE | AGENCY PRODUCER |
JONG-PIL KIM | INNOCEAN WORLDWIDE | CHIEF OF CAMPAIGN DIRECTOR |
JUNG-HWAN KIM | INNOCEAN WORLDWIDE | EXECUTIVE CAMPAIGN DIRECTOR |
ZU-YOUNG PAE | INNOCEAN WORLDWIDE | CAMPAIGN DIRECTOR |
YOON-HEE KIM | INNOCEAN WORLDWIDE | CAMPAIGN PLANNER |
YOO-LEE CHOE | INNOCEAN WORLDWIDE | CAMPAIGN PLANNER |
JI-HYE BAE | INNOCEAN WORLDWIDE | CAMPAIGN PLANNER |
DONG-JUN PARK | HYUNDAI MOTER GROUP | MANAGER |
DONGHA KIM | PLANIT PRODUCTION | DIRECTOR |
JIUK KO | ELIOT | EDITOR |
BONGKWON JANG | DR.HOOK | SOUND DESIGNER |
DOHYEON KIM | TRUMAKUS | DIRECTOR OF PHOTOGRAPHY |
BYEONGJIN YANG | TRUMAKUS | GAFFER |
MINPYO CHOI | PLANIT PRODUCTION | EXECUTIVE PRODUCER |
SOLJI CHOE | PLANIT PRODUCTION | FILM PRODUCER |
SANGSEON PARK | PLANIT PRODUCTION | PRODUCTION DESIGNER |
JUNHYEONG CHO | ELIOT | COLORIST |
MINGYU PARK | ELIOT | FLAME ARTIST |
MINJEONG KIM | ELIOT | POST PRODUCER |
DAEHYUN KIM | DR.HOOK | SOUND STUDIO PRODUCER |
Designing of a school bus where non-verbal communication becomes possible - A way to talk with a friend sitting in a seat far away - A way to send pictures and letters to friends - Selfies taken with the camera installed on the window can be sent to the parents’ phones
- An user interface that serves as a non-verbal communication platform : Based on an universal design that stems from an experience most people share, that would allow for easy usage - Turtle character : A large number of students had turtles as pets, so turtle was chosen as the friendly representative of UI. This character serves as a guide so the students can use the window intuitively - Functions: a. Interaction with the turtle character b. Conversations with the turtle character c. Conversation with friends in other seats d. “Word Chain” game with all the friends in the bus e. Sending messages and pictures to parents’s mobile devices, outside of the bus - We wanted it to be a surprise to the students, so we utilized Transparent OLED to make the touch screens look the same as the previous regular windows.