CHATTY SCHOOL BUS

Bronze Spike
TitleCHATTY SCHOOL BUS
BrandHYUNDAI MOTOR COMPANY
Product / ServiceHYUNDAI PR
CategoryE02. Innovative Use of Technology
EntrantHYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Production 2 TRUMAKUS Seoul, SOUTH KOREA
Production 3 ELIOT Seoul, SOUTH KOREA
Production 4 DR. HOOK Seoul, SOUTH KOREA

Credits

Name Company Position
JEREMY CRAIGEN INNOCEAN WORLDWIDE CHIEF CREATIVE OFFICER
JUNG-A KIM INNOCEAN WORLDWIDE EXECUTIVE CREATIVE DIRECTOR
SUNG-HUN MOON INNOCEAN WORLDWIDE COPY WRITER
DOYU YANG INNOCEAN WORLDWIDE COPY WRITER
MINHAE KIM INNOCEAN WORLDWIDE COPY WRITER
NARI MOON INNOCEAN WORLDWIDE ART DIRECTOR
JAEEUN KIM INNOCEAN WORLDWIDE ART DIRECTOR
JIYON RHIM INNOCEAN WORLDWIDE ART DIRECTOR
SEONHWA HWANG INNOCEAN WORLDWIDE CREATIVE DEVELOPER
HYE-DONG ROH INNOCEAN WORLDWIDE CREATIVE DEVELOPER
SUNGWOO KIM INNOCEAN WORLDWIDE CREATIVE DEVELOPER
BAE-SUNG KIM INNOCEAN WORLDWIDE AGENCY PRODUCER
JONG-PIL KIM INNOCEAN WORLDWIDE CHIEF OF CAMPAIGN DIRECTOR
JUNG-HWAN KIM INNOCEAN WORLDWIDE EXECUTIVE CAMPAIGN DIRECTOR
ZU-YOUNG PAE INNOCEAN WORLDWIDE CAMPAIGN DIRECTOR
YOON-HEE KIM INNOCEAN WORLDWIDE CAMPAIGN PLANNER
YOO-LEE CHOE INNOCEAN WORLDWIDE CAMPAIGN PLANNER
JI-HYE BAE INNOCEAN WORLDWIDE CAMPAIGN PLANNER
DONG-JUN PARK HYUNDAI MOTER GROUP MANAGER
DONGHA KIM PLANIT PRODUCTION DIRECTOR
JIUK KO ELIOT EDITOR
BONGKWON JANG DR.HOOK SOUND DESIGNER
DOHYEON KIM TRUMAKUS DIRECTOR OF PHOTOGRAPHY
BYEONGJIN YANG TRUMAKUS GAFFER
MINPYO CHOI PLANIT PRODUCTION EXECUTIVE PRODUCER
SOLJI CHOE PLANIT PRODUCTION FILM PRODUCER
SANGSEON PARK PLANIT PRODUCTION PRODUCTION DESIGNER
JUNHYEONG CHO ELIOT COLORIST
MINGYU PARK ELIOT FLAME ARTIST
MINJEONG KIM ELIOT POST PRODUCER
DAEHYUN KIM DR.HOOK SOUND STUDIO PRODUCER

The Campaign

Designing of a school bus where non-verbal communication becomes possible - A way to talk with a friend sitting in a seat far away - A way to send pictures and letters to friends - Selfies taken with the camera installed on the window can be sent to the parents’ phones

Creative Execution

- An user interface that serves as a non-verbal communication platform : Based on an universal design that stems from an experience most people share, that would allow for easy usage - Turtle character : A large number of students had turtles as pets, so turtle was chosen as the friendly representative of UI. This character serves as a guide so the students can use the window intuitively - Functions: a. Interaction with the turtle character b. Conversations with the turtle character c. Conversation with friends in other seats d. “Word Chain” game with all the friends in the bus e. Sending messages and pictures to parents’s mobile devices, outside of the bus - We wanted it to be a surprise to the students, so we utilized Transparent OLED to make the touch screens look the same as the previous regular windows.

Links
Video URL