A MEME GALLERY

TitleA MEME GALLERY
BrandTENCENT
Product / ServiceTENCENT CHARITY
CategoryB01. UX and Journey Design
EntrantTENCENT Shenzhen, CHINA
Idea Creation TENCENT Shenzhen, CHINA
Media Placement TENCENT Shenzhen, CHINA
PR TENCENT Shenzhen, CHINA
Production TENCENT Shenzhen, CHINA
Additional Company POSTERSCOPE CHINA Shanghai, CHINA

Credits

Name Company Position
Vincent Li tencent General Manager
Cicy Li tencent General manager
Kai YANG tencent Brand director
Akae Wang tencent Excutive creative director
Rain Yue Tencent Brand Manager
Hui Wang tencent Brand Manager
Ivy Huang tencent Art Director
Dong Xie Tencent Art Director
Zita Zou tencent copywriter

The Campaign

We created a digital gallery to show the artwork of 36 general learning disabled individuals on an HTML5 page. Users were able to engage these individuals by spending 1 RMB through WeChat Pay to purchase their painting. On the same day we advocated every WeChat user to frame this painting on their social space. By linking the paintings on social media, a continuous digital gallery was generated.

Creative Execution

We decide to push the HTML5 page to all the Tencent staffs during the Charity Week. With an affordable amount of donation and simple user experience – purchased the artworks created by the general learning disables, users get to have interaction with this special group. Instant responses are generated through the social platform, which resulted in a growing Internet gallery, and multiple donations from one user.

Links
Website URL