Title | A MEME GALLERY |
Brand | TENCENT |
Product / Service | TENCENT CHARITY |
Category | B01. UX and Journey Design |
Entrant | TENCENT Shenzhen, CHINA |
Idea Creation | TENCENT Shenzhen, CHINA |
Media Placement | TENCENT Shenzhen, CHINA |
PR | TENCENT Shenzhen, CHINA |
Production | TENCENT Shenzhen, CHINA |
Additional Company | POSTERSCOPE CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Vincent Li | tencent | General Manager |
Cicy Li | tencent | General manager |
Kai YANG | tencent | Brand director |
Akae Wang | tencent | Excutive creative director |
Rain Yue | Tencent | Brand Manager |
Hui Wang | tencent | Brand Manager |
Ivy Huang | tencent | Art Director |
Dong Xie | Tencent | Art Director |
Zita Zou | tencent | copywriter |
We created a digital gallery to show the artwork of 36 general learning disabled individuals on an HTML5 page. Users were able to engage these individuals by spending 1 RMB through WeChat Pay to purchase their painting. On the same day we advocated every WeChat user to frame this painting on their social space. By linking the paintings on social media, a continuous digital gallery was generated.
We decide to push the HTML5 page to all the Tencent staffs during the Charity Week. With an affordable amount of donation and simple user experience – purchased the artworks created by the general learning disables, users get to have interaction with this special group. Instant responses are generated through the social platform, which resulted in a growing Internet gallery, and multiple donations from one user.