KUNGFU WATER

TitleKUNGFU WATER
BrandVATTI
Product / ServiceTRINITY HEALTHY DISHWASHER
CategoryA02. Digital Illustration
EntrantTHE NINE Shanghai, CHINA
Idea Creation THE NINE Shanghai, CHINA
Idea Creation 2 INSIGHT GROUP Shanghai, CHINA
Production THE NINE Shanghai, CHINA
Production 2 INSIGHT GROUP Shanghai, CHINA

Credits

Name Company Position
Jody Xiong The Nine X Insight Group Founder and Chief Creative Officer
Cobe Liu The Nine X Insight Group Vice President
Candy Chen The Nine X Insight Group Copywriter
Jody Xiong The Nine X Insight Group Art Director
Joo Teoh, Dai bin, Wu beibei, Li shaoxiang, Shang yin, Zhao haisheng, Li xiaoxian, Zheng kesi, Lian zhigao, Wang pan, Wu ming The Nine X Insight Group Animation
Jody Xiong The Nine X Insight Group Director
Huan Dong, Xiao Hua The Nine X Insight Group Account Manager
Jody Xiong, Samson Xing, Haotian Ji, Lingwei Hong, Beili Xue, Ray Pun The Nine X Insight Group Designers
Jody Xiong, Samson Xing, Haotian Ji, Lingwei Hong, Beili Xue, Ray Pun The Nine X Insight Group Designers

The Campaign

Vatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. Their product-Trinity Healthy Dishwasher can wash away layers of dirt. Vatti wanted us to create an interesting film to communicate with consumers. We found that a lot of stains come from meat, so animals can be the symbols of the ingredients and all kinds of stains on dishes.

Creative Execution

We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher.

Links
Video URL