Title | BOCCIA RULER |
Brand | JAPAN BOCCIA ASSOCIATION |
Product / Service | BOCCIA RULER |
Category | E01. AR, VR & Mixed Reality |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | ANNO LAB Fukuoka, JAPAN |
Production 2 | QONCEPT Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kaoru Sugano | DENTSU INC. (Dentsu Lab Tokyo) | Creative Director |
Moe Goto | DENTSU INC. (Dentsu Lab Tokyo) | Planner |
Toru Urakawa | DENTSU INC. (Dentsu Lab Tokyo) | Technical Director |
Yusuke Nishida | DENTSU INC. (Dentsu Lab Tokyo) | Art Director |
Momoka Nakayama | DENTSU INC. (Dentsu Lab Tokyo) | Planner |
Kohei Ai | DENTSU INC. (Dentsu Lab Tokyo) | Producer |
Jun Kato | DENTSU INC. (Dentsu Lab Tokyo) | Producer |
Syunsuke Nambu | Qoncept, Inc. | Image processing engineer |
Kenichi Hayashi | Qoncept, Inc. | Image processing engineer |
Sadam Fujioka | anno lab | Technical Direction |
Nariaki Iwatani | anno lab | Programming |
Ken Hirose | TWOTONE | Director |
We produced a system that uses camera imagery to measure ball position with an accuracy of a few millimeters. In boccia, the ball you target moves. The sport needed a new way to measure the position of the ball the player threw, accurate to several millimeters each time. The display also redraws the court from the recorded position data so that spectators can get an intuitive understanding of the sport's rules and scoring by watching on a browser.
We produced a system that uses camera imagery to measure ball position with an accuracy of a few millimeters. In boccia, the ball you target moves. The sport needed a new way to measure the position of the ball the player threw, accurate to several millimeters each time. The display also redraws the court from the recorded position data so that spectators can get an intuitive understanding of the sport's rules and scoring by watching on a browser. In March 2018, the Boccia Ruler was used at an international competition held in Japan. Many spectators watching a match for the first time said they enjoyed it thanks to the Boccia Ruler. And because the very portable design makes the Boccia Ruler available in many settings beyond the competition venue, we hope to use it at official competitions outside Japan, too. Of course, our main goal is official usage at the 2020 Tokyo Olympics, and this is why we are beginning to partner with boccia organizations.