Title | MAN ON THE CURTAIN |
Brand | LEOPALACE21 CORPORATION |
Product / Service | MAN ON THE CURTAIN |
Category | A03. Video / Moving Image |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
Production | DENTSU INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Oki Miichi | DENTSU INC. | Copywriter |
Toshihide Kimura | DENTSU INC. | Creative Director |
Takayuki Murano | DENTSU INC. | ArtDirector |
Akiyoshi Kanoko | DENTSU INC. | Account Executive |
Yosuke Mizumura | DENTSU INC. | Account Executive |
Chisako Kimura | DENTSU CREATIVE FORCE INC. | Producer |
Shunsuke Nakamura | AOI Pro. Inc. | Producer |
Ken Ishii | DAINICHI.CO.,LTD | Producer |
Takuma Aota | DAINICHI.CO.,LTD | Technologist |
Ryohei Kumamoto | AOI Pro. Inc. | Director |
Daisuke Takahashi | freelance | Photography |
Takuya Kubo | freelance | Recording |
Noriko Okada | freelance | Stylist |
Takanobu Tsushima | freelance | Editor |
Shigeo Yoshida | DAINICHI.CO.,LTD | producer |
Miyu Suzuki | Work up taki Co.,ltd. | Designer |
Yoshinori Itoh | SEIBIDO Co., Ltd. | Platemaking |
Akira Funakoshi | Platinum, Inc. | PR planner |
Leopalace 21, "Security 1st. Apartment Management Company" presented a project "Man on the Curtain". In order to prevent home invasions, we developed 12 different projected images of a male silhouette to trick criminals. We carefully adjusted the movements of the silhouettes, so that they look real from the outside. The projector kits were given to female residents; all they had to do was to connect a phone to a projector and project the image on the curtain.
We designed 12 different projected images of a male silhouette and made projector kits. The main point in our work was to show the male silhouette as if the man was really there. We tested over and over to figure out, for example, how far the man should be standing from the curtain, how he should move to look natural, how his movements should be combined together, etc. Projector kits were given to female residents. The kits have been used roughly 36,000 times so far. We created the service which is available on the smartphone so that anyone can use it easily.