Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 UI
NBA QMQ : QIU MI QUAN
NBA CHINA
NBA QMQ LOYALTY PROGRAM
AKQA Shanghai CHINA AKQA Shanghai CHINA
MASH UP
BONDS
YOUTH WOMENS UNDERWEAR
HANNES AUSTRALIA (BONDS) Melbourne AUSTRALIA BIG ACTIVE London UNITED KINGDOM
A02 Digital Illustration
YEAR WITH UBER
UBER
YEAR WITH UBER
R/GA SINGAPORE SINGAPORE R/GA SINGAPORE SINGAPORE
Bronze
THE TANGIBLE MANNER
ALL NIPPON AIRWAYS
IS JAPAN COOL? DOU
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
SAGAMI ORIGINAL “ART OF 0.02"
SAGAMI ORIGINAL 0.02
CONDOM
ASPAC CREATIVE COMMUNICATIONS Makati City THE PHILIPPINES
SAFETY SPOKES
EYES, JAPAN CO. LTD.
FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
ROAD TO HBL
NIKE
NIKE CHINA HBL
R/GA SHANGHAI CHINA FINAL FRONTIER LTDA Shanghai / LE CUBE Buenos Aires CHINA / ARGENTINA
MOSQUITO FLIGHT PATH
S.C. JOHNSON & SON
RAID
BBDO CHINA Shanghai CHINA
KUNGFU WATER
VATTI
TRINITY HEALTHY DISHWASHER
THE NINE Shanghai CHINA THE NINE Shanghai / INSIGHT GROUP Shanghai CHINA
HOUSE OF EMOTIONS
INTEL
AI
OGILVY BEIJING CHINA INTEL INSIDE AGENCY San Francisco / RADICAL MEDIA New York USA
HISTORY OF THE INTERNET
YAHOO JAPAN CORPORATION
YAHOO! JAPAN
BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / DENTSU INC. Tokyo JAPAN
HEART SIGNATURE
MITSUFUJI CORPORATION
HAMON
DENTSU INC. Tokyo JAPAN AID-DCC Osaka / TAIYO KIKAKU Tokyo JAPAN
BEAT THE ROBOTS
MELSO RESORTS & ENTERTAINMENT
CITY OF DREAMS
OGILVY HONG KONG HONG KONG
A03 Video / Moving Image
YAMAZAKI MOMENTS
SUNTORY HOLDINGS LTD.
SUNTORY YAMAZAKI DISTILLERY
DENTSU INC. Tokyo JAPAN MOUNT Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
TOKYO PEN PIXEL
MUJI
NO PRODUCT
R/GA TOKYO JAPAN R/GA TOKYO JAPAN
Silver
SAGAMI ORIGINAL “QUICKIES”
SAGAMI ORIGINAL 0.02
CONDOM
ASPAC CREATIVE COMMUNICATIONS Makati City THE PHILIPPINES
REDEFINING DISTANCE
NTT DOCOMO, INC.
NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION
MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo JAPAN
HOUSE OF EMOTIONS
INTEL
AI
OGILVY BEIJING CHINA INTEL INSIDE AGENCY San Francisco / RADICAL MEDIA New York USA
DREAM OF WHALE
GOOGLE PLAY KOREA
GAMING PLATFORM/ INDIE GAME
GOOGLE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul SOUTH KOREA
3DIMENSIONAL UNPACKED
SAMSUNG ELECTRONICS
GALAXY NOTE8
CHEIL WORLDWIDE Seoul SOUTH KOREA INVNT New York / DESIGNFEVER Seoul USA / SOUTH KOREA
Short List
A04 Digital Image Design
WRONG WORLD FINALS
MARS WRIGLEY CONFECTIONERY
SNICKERS
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze
HISTORY OF THE INTERNET
YAHOO JAPAN CORPORATION
YAHOO! JAPAN
BIRDMAN Tokyo JAPAN BIRDMAN Tokyo / DENTSU INC. Tokyo JAPAN
A05 Music / Sound Design
YAMAZAKI MOMENTS
SUNTORY HOLDINGS LTD.
SUNTORY YAMAZAKI DISTILLERY
DENTSU INC. Tokyo JAPAN MOUNT Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
THE SOUND OF ARCHITECTURE
NOBLE DEVELOPMENT PUBLIC CO.,LTD.
REAL ESTATE
RABBIT DIGITAL GROUP Bangkok THAILAND NO SOUND IN SPACE Bangkok / MEOUR Bangkok THAILAND
NIKE ROLE PLAYING RUN
NIKE GREATER CHINA
NIKE RUNNING
AKQA Shanghai CHINA AKQA Shanghai / GREEN UNITED MUSIC Shanghai CHINA
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC.
CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY
HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA THE BREEZE Seoul / SORISOM-C Seoul SOUTH KOREA
A06 Overall Aesthetic Design
THE TANGIBLE MANNER
ALL NIPPON AIRWAYS
IS JAPAN COOL? DOU
ENJIN Tokyo JAPAN BIRDMAN Tokyo JAPAN
REDEFINING DISTANCE
NTT DOCOMO, INC.
NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
B01 UX and Journey Design
YAMAZAKI MOMENTS
SUNTORY HOLDINGS LTD.
SUNTORY YAMAZAKI DISTILLERY
DENTSU INC. Tokyo JAPAN MOUNT Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Gold
THE MOST INTERESTING JOB INTERVIEW
THE AUSTRALIAN SECRET INTELLIGENCE SERVICE
RECRUITMENT
CUMMINS & PARTNERS Melbourne AUSTRALIA PIXEL Melbourne AUSTRALIA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND Auckland NEW ZEALAND
MOBILMO
TOYOTA MOTOR CORPORATION
TOYOTA
DELPHYS Tokyo JAPAN TEAMLAB Tokyo JAPAN
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA PLANIT PRODUCTION Seoul / TRUMAKUS Seoul SOUTH KOREA
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC.
HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN
A MEME GALLERY
TENCENT
TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
B02 Native & Built-in Feature Integration
PREDICT TO PREVENT
SAMSUNG
DEPRESSION AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND 1MOBY Bangkok THAILAND
B03 Experience Design: Multi-platform
THE SACRED STEP
TENCENT
MONUMENT VALLEY 2
TENCENT Shenzhen CHINA TENCENT Shenzhen CHINA
BOCCIA RULER
JAPAN BOCCIA ASSOCIATION
BOCCIA RULER
DENTSU INC. Tokyo JAPAN ANNO LAB Fukuoka / QONCEPT Tokyo JAPAN
3DIMENSIONAL UNPACKED
SAMSUNG ELECTRONICS
GALAXY NOTE8
CHEIL WORLDWIDE Seoul SOUTH KOREA INVNT New York / DESIGNFEVER Seoul USA / SOUTH KOREA
Short List
B04 Overall Functional Design
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND Auckland NEW ZEALAND
HEART SIGNATURE
MITSUFUJI CORPORATION
HAMON
DENTSU INC. Tokyo JAPAN AID-DCC Osaka / TAIYO KIKAKU Tokyo JAPAN
C01 Rich Media
AUTOADS
CARSALES.COM.AU
ONLINE AUTOMOTIVE CLASSIFIEDS
CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne / GUILTY CONTENT Melbourne AUSTRALIA
Short List
C02 Cross-channel Storytelling
KFC X GINTAMA – EVERYTHING WILL BE OK!
KFC
KFC X GINTAMA
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
HATE CONDOMS LOVE DUREX AIR
DUREX
DUREX AIR CONDOMS
HAVAS INDIA Gurgaon INDIA
D01 Curation of Data
TRAVEL ZODIAC
CATHAY PACIFIC AIRWAYS
CATHAY PACIFIC AIRWAYS
McCANN HONG KONG HONG KONG
THE SOUND OF ARCHITECTURE
NOBLE DEVELOPMENT PUBLIC CO.,LTD.
REAL ESTATE
RABBIT DIGITAL GROUP Bangkok THAILAND NO SOUND IN SPACE Bangkok / MEOUR Bangkok THAILAND
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA LYREBIRD Montreal / FINCH Sydney CANADA / AUSTRALIA
Short List
MAKE IT METAL
SONY MUSIC LABELS (JAPAN) INC.
CROSSFAITH (MUSIC ARTISTS)
OGILVY JAPAN Tokyo JAPAN