Title Brand Product / Service Entrant Company Location Award
F03 Brand Communication
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
D04 Spatial Brand Installation & Experience
HOTEL HIGHWAY
TWO INC. / SLEEPDAYS
HAKUHODO KETTLE INC Tokyo JAPAN
Short List
B04 Posters
YOU AND IMMUNE SYSTEM. EXHIBITION
MEIJI CO., LTD. / CORPORATE (STUDY OF LACTOIBATILUS)
DENTSU INC. Tokyo JAPAN
Bronze Spike
G02 Illustration
YOU AND IMMUNE SYSTEM. EXHIBITION
MEIJI CO., LTD. / CORPORATE (STUDY OF LACTOIBATILUS)
DENTSU INC. Tokyo JAPAN
Silver Spike
C01 Digital & Interactive Design
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
G05 Motion Graphics Design & Animation
SAFETY SPOKES
EYES, JAPAN CO. LTD. / FUKUSHIMA WHEELS
OGILVY JAPAN Tokyo JAPAN
B05 Books
SHERO BOOK
PENGUIN BOOKS / PENGUIN BOOKS
HAVAS SHANGHAI CHINA
D03 Live Events
DARKEST CHRISTMAS
PEACE ONE DAY / PEACE ONE DAY
HAVAS SHANGHAI CHINA
D02 Point of Sales, Consumer Touchpoints & In-store Collateral
BREWED BY THE SUN - BREWMASTER/BRIGHT IDEA
ASIA PACIFIC BREWERIES SINGAPORE / TIGER BEER
BBDO ASIA Singapore SINGAPORE
B02 Promotional Item Design
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
F02 Environmental / Social Impact
HEARTBREAK STICKERS
SINGAPORE CANCER SOCIETY / ANTI-SMOKING CAMPAIGN
OGILVY SINGAPORE SINGAPORE
B01 Publications & Brand Collateral
ONLY FOR AESTHETIC EYES
GOOD MORNINGS CO., LTD / 3RD_PAGE
DENTSU INC. Tokyo JAPAN
A02 Rebrand / Refresh of an Existing Brand
RADIANT LIGHT
DENTSU ADVERTISING AWARDS SELECTION COUNCIL / DENTSU ADVERTISING AWARDS
DENTSU INC. Tokyo JAPAN
G03 Logo Design
RADIANT LIGHT
DENTSU ADVERTISING AWARDS SELECTION COUNCIL / DENTSU ADVERTISING AWARDS
DENTSU INC. Tokyo JAPAN
G06 Photography / Curation of Images
BUILDING BLOCKS OF PROSPERITY
NORINCHUKIN ZENKYOREN ASSET MANAGEMENT CO., LTD. / NZAM
DENTSU INC. Tokyo JAPAN
E01 Food
EDIBLE WRAPPER
KFC BIRDLAND (HONG KONG) LTD / KFC
OGILVY HONG KONG HONG KONG
E02 Drinks
THE PEACE COLA
COCA-COLA FAR EAST LIMITED / CLASSIC COKE
MERDEKA LHS Kuala Lumpur MALAYSIA
G04 Sound Design
THE PHILHARMONIC TURNTABLE ORCHESTRA
TECHNICS / PANASONIC CORPORATION / TECHNICS / SL-1200
DENTSU INC. Tokyo JAPAN
Silver Spike
G01 Typography
SELF-SPELLING KANJI
THE SHIZUOKA SHIMBUN AND SHIZUOKA BROADCASTING SYSTEM., / A LOCAL MUSIC FESTIVAL
DENTSU INC. Tokyo JAPAN
Short List
A01 Creation of a new Brand Identity
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS
LEO BURNETT Colombo SRI LANKA
E05 Other Packaging
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS
LEO BURNETT Colombo SRI LANKA
F04 Innovation & Solution
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS
LEO BURNETT Colombo SRI LANKA
D05 Multi-channel Experience
RAINBOW NAMES
SHANGHAI PRIDE / LGBT NON-PROFIT ORGANIZATION
WUNDERMAN Shanghai CHINA
G07 Copywriting
READ OUR LIPS
ISEHAN CO., LTD. / KISSME
DENTSU INC. Tokyo JAPAN
F01 Consumer Products
FRAGRANT MEMORIES FLOWER GIFT
LES MILLE FEUILLES DE LIBERTE / LES MILLE FEUILLES DE LIBERTE
DENTSU ISOBAR Tokyo JAPAN
D01 Retail Environment & Experience Design
BRAILLE SOCKS
I HATE MONDAY / 7 DAYS BRAILLE SOCKS
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
E03 Beauty & Healthcare
GENERATION FLUID
SUYEN CORPORATION / BENCH
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
D07 Wayfinding & Signage
PLAYSTREET
JOHNSON & JOHNSON / JOHNSON'S BABY
BBDO GUERRERO Makati City THE PHILIPPINES
D01 Retail Environment & Experience Design
NOC COFFEE CO
NOC COFFEE CO / COFFEE COMPANY
SUPERUNION Hong Kong HONG KONG
F01 Consumer Products
BRAILLE SOCKS
I HATE MONDAY / 7 DAYS BRAILLE SOCKS
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
G07 Copywriting
DIALOG
Agency Promotion / PRO BONO BOOK
M&C SAATCHI MALAYSIA Kuala Lumpur MALAYSIA
E05 Other Packaging
LESS TRASH MORE FUN - DELIVERY BOX TURNING INTO TOYS FOR CATS
PRESIDENT TRANSNET CORP. / TRANSPORTATION LOGISTICS
DENTSU ONE Taipei City CHINESE TAIPEI
G04 Sound Design
STAR CHORUS
STAR FLYER INC. / CORPORATE
HAKUHODO INC. Tokyo JAPAN
Short List
A01 Creation of a new Brand Identity
XD
DENTSU INC. / SXSW2018
DENTSU INC. Tokyo JAPAN
B03 Self-promotion
DENTSU ONE BLEND
DENTSU ONE BLEND / DENTSU ONE BLEND
DENTSU ONE (BANGKOK) THAILAND
D05 Multi-channel Experience
KFC X GINTAMA – EVERYTHING WILL BE OK!
KFC / KFC X GINTAMA
ISOBAR CHINA GROUP Shanghai CHINA
E02 Drinks
LABELS FOR UNSUNG HEROES
GINEBRA SAN MIGUEL INC. / GINEBRA SAN MIGUEL
ASPAC CREATIVE COMMUNICATIONS Makati City THE PHILIPPINES
Silver Spike
G01 Typography
LAFORET GRAND BAZAR 2017 SUMMER
LAFORET HARAJUKU / LAFORET HARAJUKU
WIEDEN+KENNEDY TOKYO JAPAN
E01 Food
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION / KUROHONE RICE
DENTSU INC. Tokyo JAPAN
F03 Brand Communication
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
F04 Innovation & Solution
DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.
DOT INCORPORATION / DOT MINI
SERVICEPLAN KOREA Seoul SOUTH KOREA
Gold Spike
G05 Motion Graphics Design & Animation
NEW ENCOUNTERS IN ART & CULTURE
TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE / N/A
TOKYU AGENCY INC. Tokyo JAPAN
F02 Environmental / Social Impact
THE UNIVERSAL LANGUAGE OF PAIN
MERCEDES-BENZ (THAILAND) ,THAIHEALTH / MERCEDES-BENZ SPRINTER
BBDO BANGKOK THAILAND
Short List
D03 Live Events
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN
D04 Spatial Brand Installation & Experience
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA
G03 Logo Design
THE PEACE COLA
COCA-COLA FAR EAST LIMITED / CLASSIC COKE
MERDEKA LHS Kuala Lumpur MALAYSIA
B01 Publications & Brand Collateral
SINCE 1995
KOBE SHIMBUN / 120TH ANNIVERSARY PROJECT
DENTSU INC. Tokyo JAPAN
G06 Photography / Curation of Images
HOT & SPICY
KFC BIRDLAND (HONG KONG) LTD / KFC
OGILVY HONG KONG HONG KONG
Silver Spike
A02 Rebrand / Refresh of an Existing Brand
BUILDING BLOCKS OF PROSPERITY
NORINCHUKIN ZENKYOREN ASSET MANAGEMENT CO., LTD. / NZAM
DENTSU INC. Tokyo JAPAN
C01 Digital & Interactive Design
HEART SIGNATURE
MITSUFUJI CORPORATION / HAMON
DENTSU INC. Tokyo JAPAN