Title Brand Product / Service Entrant Company Location Award
A01 Creation of a new Brand Identity
PETAL PAINT
JAT HOLDINGS (PVT) LTD., / PAINTS
LEO BURNETT Colombo SRI LANKA
XD
DENTSU INC. / SXSW2018
DENTSU INC. Tokyo JAPAN
ALL THINGS BEAUTIFUL COME FROM NATURE
SHISEIDO / SHISEIDO WASO
WIEDEN+KENNEDY TOKYO JAPAN
Silver Spike
THE BRIDGE
GOOD MORNINGS CO., LTD / HAMA HOUSE
DENTSU INC. Tokyo JAPAN
FUNAN - SINGAPORE'S CREATIVE INTERSECTION
CAPITALAND / FUNAN
DESIGN BRIDGE Singapore SINGAPORE
OPUS BY PRUDENTIAL
PRUDENTIAL / OPUS - HIGH NET WORTH INSURANCE
JONES KNOWLES RITCHIE Singapore SINGAPORE
NOC COFFEE CO
NOC COFFEE CO / COFFEE COMPANY
SUPERUNION Hong Kong HONG KONG
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA
Grand Prix
BEARDOOO - BEARD COMBS FOR MEN, WOMEN AND CHILDREN
STUDIO TOKO / BEARD COMBS
KI SAIGON Ho Chi Minh City VIETNAM
HANDSOME MERMEN PARADISE
NISSHIN / CUP NOODLES LIGHT
NISSIN FOODS CO. Hong Kong HONG KONG
BATTLEBOXBD '17
BEATBOX BANGLADESH / BATTLEBOXBD COMPETITION
THE POD Dhaka BANGLADESH
Short List
FIN FOR A FIN
GLIDE FINS / SURF BOARD FINS
GLIDE FINS Torquay AUSTRALIA
A02 Rebrand / Refresh of an Existing Brand
RADIANT LIGHT
DENTSU ADVERTISING AWARDS SELECTION COUNCIL / DENTSU ADVERTISING AWARDS
DENTSU INC. Tokyo JAPAN
BUILDING BLOCKS OF PROSPERITY
NORINCHUKIN ZENKYOREN ASSET MANAGEMENT CO., LTD. / NZAM
DENTSU INC. Tokyo JAPAN
LABELS FOR UNSUNG HEROES
GINEBRA SAN MIGUEL INC. / GINEBRA SAN MIGUEL
ASPAC CREATIVE COMMUNICATIONS Makati City THE PHILIPPINES
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
EATING KABUKI WITH YOUR FINGERS.
SHOCHIKU CO. LTD MINAMI-ZA / KABUKI: ART & ARTIFACTS EXHIBITION IN KYOTO
DENTSU INC. Tokyo JAPAN
COSPLAY ENCYCLOPEDIA
KODANSHA / ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN
UNIPLAN BRAND RELAUNCH
UNIPLAN / BRAND SERVICES
UNIPLAN INTERNATIONAL Cologne GERMANY
HEART SIGNATURE
MITSUFUJI CORPORATION / HAMON
DENTSU INC. Tokyo JAPAN
Bronze Spike
TASTE YOUR LOVE
BMW JAPAN / MINI
BEACON/LEO BURNETT Tokyo JAPAN
WE NEVER DROP THE BALL
V.LEAGUE: JAPAN VOLLEYBALL LEAGUE ORGANIZATION / BRAND EXPERIENCE
INTERBRAND Tokyo JAPAN
EVERYTHING IS ART
MELBOURNE FRINGE FESTIVAL / MELBOURNE FRINGE FESTIVAL
MELBOURNE FRINGE FESTIVAL AUSTRALIA
Silver Spike
ASIAN DELIGHT THAILAND RELAUNCH
UNILEVER THAILAND / ASIA DELIGHT ICE CREAM THAILAND
DUDE DIGITAL Bangkok THAILAND
TAKE A MOMENT, THANK NATURE.
MARUHA NICHIRO CORPORATION / CORPORATE BRAND
INTERBRAND Tokyo JAPAN
B01 Publications & Brand Collateral
ONLY FOR AESTHETIC EYES
GOOD MORNINGS CO., LTD / 3RD_PAGE
DENTSU INC. Tokyo JAPAN
SINCE 1995
KOBE SHIMBUN / 120TH ANNIVERSARY PROJECT
DENTSU INC. Tokyo JAPAN
SELF-SPELLING KANJI
THE SHIZUOKA SHIMBUN AND SHIZUOKA BROADCASTING SYSTEM., / A LOCAL MUSIC FESTIVAL
DENTSU INC. Tokyo JAPAN
JOURNEY AROUND HEARTLAND
KIRIN / HEARTLAND BEER
DENTSU INC. Tokyo JAPAN
MILANO SHANGHAI 2016
FEDERLEGNO ARREDO EVENTI SPA / SALONE DEL MOBILE. MILANO SHANGHAI 2016
LORENZO MARINI GROUP Milan ITALY
JAXA THE UNKNOWN IS THE FUTURE
JAXA / CORPORATE ADVERTISING
DENTSU INC. Tokyo JAPAN
BUNDABERG RUM - BUNDY BOOK
DIAGEO / BUNDABERG RUM
DESIGN BRIDGE Singapore SINGAPORE
BLINK TO SPEAK
ASHA EK HOPE & NEUROGEN BRAIN & SPINE INSTITUTE / BLINK TO SPEAK EYE LANGUAGE BOOK
TBWA\INDIA Mumbai INDIA
Silver Spike
TELL ME A STORY
STORYTEL / STORYTEL AUDIOBOOKS
McCANN INDIA Mumbai INDIA
B02 Promotional Item Design
PLAY WITH YOUR FOOD
LOTTE / SOH
DENTSU INC. Tokyo JAPAN
HEART SIGNATURE
MITSUFUJI CORPORATION / HAMON
DENTSU INC. Tokyo JAPAN
MICOR CHADO
HEY SONG / EXPLORINGTEA
ISOBAR Taiwan CHINESE TAIPEI
REIMAGINING PET HABITATS
NOBLE DEVELOPMENT PUBLIC CO., LTD. / NOBLE
OGILVY Bangkok THAILAND
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
RECRUITING RICE ATOTORIMUSUKO
KUROHONE RICE FARMING ASSOCIATION / KUROHONE RICE
DENTSU INC. Tokyo JAPAN
MY STRAW
BINGGRAE BANANA-FLAVORED MILK / BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
ELECTRONIC ARTS INC. / SIMCITY BUILDIT
DENTSU INC. Tokyo JAPAN
CLEAN LIGHT HAND SOAP
BANGKOK TREASURES CO.,LTD / ZANTIIS
DENTSU ONE (BANGKOK) THAILAND
Short List
KFC COLONEL'S COFFEE
KFC / KFC COFFEE
WIEDEN+KENNEDY SHANGHAI CHINA
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION / MAN ON THE CURTAIN
DENTSU INC. Tokyo JAPAN
SENSIBILITY
NIKKEI INC. / THE HOSHI AWARD: QUESTIONING THE SCIENTIFIC IMAGINATION IN LITERATURE
DENTSU INC. Tokyo JAPAN
CLOUD CREAM CONE
NIVEA / CLOUD CLEANSING MOUSSE
MATCH Shanghai CHINA
THE BRICKBOOK
LITTLE VILLAGE / LITTLE VILLAGE
GEOMETRY GLOBAL Singapore SINGAPORE
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Gold Spike
ARF!-ITECTURE ~CREATIVE CONSTRUCTION ART~
TOKYO MIDTOWN MANAGEMENT CO., LTD. / ART MONUMENT, PROMOTIONAL ITEM AND EVENT FOR A NEW YEAR
ADK Tokyo JAPAN