ART-ZOO INFLATABLE PARK 2018

TitleART-ZOO INFLATABLE PARK 2018
BrandART-ZOO PRIVATE LIMITED
Product / ServiceART-ZOO INFLATABLE PARK
CategoryD03. Live Events
EntrantBLACK Singapore, SINGAPORE
Idea Creation BLACK Singapore, SINGAPORE
Idea Creation 2 ART-ZOO Singapore, SINGAPORE
PR TATE ANZUR Singapore, SINGAPORE
Production PICO PRO PRIVATE LIMITED Singapore, SINGAPORE
Production 2 ULTIMATE ENTERTAINMENTS GROUP Singapore, SINGAPORE
Production 3 LULLATONE Nagoya, JAPAN

Credits

Name Company Position
Jackson Tan Art-Zoo Private Limited Director
Jackson Tan BLACK Creative Director
Joan Chong BLACK Designer
Bernando Nurtjahjana BLACK Designer
Tee Xinyi BLACK Senior Producer
Shawn James Seymour Lullatone Musician

The Campaign

Art-Zoo’s creator was inspired by his childhood memories of visits to the zoo and playtime at animal-themed playgrounds. Art-Zoo brings to life, childhood fascinations. This edition is themed on colours and magical moments, and includes animals, plants as well as mythical creatures from our imagination. AZIP delivers happy vibes, bringing out the inner child in everyone. AZIP welcomes both the young and the young-at-heart. The art installations are not only visually appealing but also great play space for key target audiences of families, friends and children to have a good time together. School teachers are also keen to bring students to AZIP for excursions. Through the creative use of alphabets and animals to explore nature, children and even adults can learn more about animals/plants via fun facts and colourful visuals, making it an accessible learning experience for all.

Creative Execution

Art-Zoo adopts a visually appealing approach, using simple shapes and iconic patterns to form recognisable silhouettes of plants/animals representing alphabets A-Z. The execution of AZIP allows visitors to connect with nature in an unconventional manner. The format of inflatables is chosen as it is able to form attractive large-scale displays while keeping budget reasonable. Waterproof material is used to ensure durability and safety for all to play. Vibrant colours are utilised to attract visitors' attention from afar and the event setup also looks photogenic against Marina Bay cityscape. 15 clusters form AZIP2018: each inflatable averages 13.5m wide, with the tallest at 19.5m. The inflatables’ sheer size creates excellent photo opportunities for social media, contributing to viral marketing and publicity. Elements including bouncy clusters, ball pits and slide are designed to provide a variety of play experience. AZIP's music soundtrack is specially produced/curated by musician Lullatone to enhance the event atmosphere.

Indication of how successful the outcome was in the market

This largest animal-themed Inflatable Park in Singapore attracted 36,000 visitors over 3 weeks, with a following of 16,000 on social media. The event's teaser video gained 137,000 views online. In addition, several popular local bloggers came to AZIP on their own accord and posted on their platforms, which further boosted the awareness and reach of the event. This home-grown concept went viral on social media platforms and attracted much media attention. The event was featured in major local dailies including The Straits Times, Lianhe Zaobao and ChannelNewsAsia, and news wire and international media such as Associated Press, The Wall Street Journal Online and Xinhua News, with a PR value of more than S$1.2 million in 2018. Many enquiries and invitations for AZIP to rove to other countries has been received. Due to popular demand, AZIP is now travelling among various cities in China and has plans to continue touring.

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