SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS

TitleSIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
BrandELECTRONIC ARTS INC.
Product / ServiceSIMCITY BUILDIT
CategoryB02. Promotional Item Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production J.C. SPARK Tokyo, JAPAN
Production 2 YOKOHAMA SUPER FACTORY Yokohama, JAPAN
Production 3 TAIYO KIKAKU Tokyo, JAPAN
Production 4 CLIVER Tokyo, JAPAN

Credits

Name Company Position
AKIRA SUZUKI DENTSU INC. CREATIVE DIRECTOR
YUSUKE KOYANAGI DENTSU INC. CREATIVE DIRECTOR
HIROMI UZAKI DENTSU INC. ART DIRECTOR
KENTA ISOBE DENTSU INC. PLANNER
WATARU SAKAMOTO J.C.SPARK DESIGNER
TAKUMI SAITO J.C.SPARK DESIGNER
CHAMOOI FREELANCE ILLUSTRATOR
NAOYA FUJIKAWA YOKOHAMA SUPER FACTORY PHOTOGRAPHER
YURIKA MATSUNO YOKOHAMA SUPER FACTORY PHOTO PRODUCER
SHUJI DAITO TAIYO KIKAKU Co., Ltd. DIRECTOR
TEPPEI OHNO TAIYO KIKAKU Co., Ltd. FILM PRODUCER
RYOSUKE TOYAMA TAIYO KIKAKU Co., Ltd. D.O.P/CINEMATOGRAPHER
AYAKO HIROKI TAIYO KIKAKU Co., Ltd. PRODUCTION DESIGNER
YUICHIRO KON TAIYO KIKAKU Co., Ltd. PRODUCTION MANAGER
MOTOKI OHISHI TAIYO KIKAKU Co., Ltd. PRODUCTION MANAGER
SATOSHI KUNO CLIVER INC. PRODUCER

The Campaign

We considered the means of solving the problems were to have these generations be interested in the city they live in-Tokyo.

Creative Execution

It's not a normal text book, because students use SIMCITY to study how to build cities.

Indication of how successful the outcome was in the market

Through City-building simulation app "SIMCITY BUILDIT", we created a text book that communicates knowledge of city-building and be a beginning of their interest.