Title | THE HUMAN SERENGETI |
Brand | PRIME TV |
Product / Service | PLANET EARTH II LAUNCH |
Category | D03. Live Events |
Entrant | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Media Placement | FCB NEW ZEALAND Auckland, NEW ZEALAND |
PR | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Production | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
James Mok | FCB New Zealand | Chief Creative Officer |
Tony Clewett | FCB New Zealand | Executive Creative Director |
Rob Banks | FCB New Zealand | Creative |
David Reid | FCB New Zealand | Creative |
Jenni Doubleday | FCB New Zealand | Creative Services Director |
Toby Sellers | FCB New Zealand | Group Account Director |
Dave Munn | FCB New Zealand | Account Director |
Sarah-Jane Ferens | FCB New Zealand | Account Manager |
Pip Mayne | FCB New Zealand | Head of Content |
Mike Braid | FCB New Zealand | Content Capture |
Lee Stapleton | FCB New Zealand | Hive Content Capture |
Richard Surrey | FCB New Zealand | Hive Production Assistant |
Corban Koschak | FCB New Zealand | Motion Designer / Editor |
Dan Currin | FCB Media NZ | Media Director |
Alice Franklin | FCB Media NZ | Media Manager |
Jesse Jones | FCB Media NZ | Media Buyer |
Dan West | FCB New Zealand | Strategist |
Steph Pearson | FCB Media NZ | Digital Director |
Alisha Dixon | FCB Media NZ | Hive Social Campaign Manager |
Silvia Kusic | FCB Media NZ | Digital Campaign Manager |
Anton Mason | FCB New Zealand | Mac Operator |
Marten Wood | FCB New Zealand | Mac Operator |
Lakshman Anandanyagam | Creature Post | Production Company VSFX Director |
Kim Baldwinson | Creature Post | Production Company Producer |
Peter Hobbs | Harmonic | Sound Designer and Engineer |
Kate Whittle | Prime TV | Content Marketing Manager |
Sophie Wright | Prime TV | Marketing Executive |
The ground-breaking camera technology used in BBC Planet Earth II gets audiences closer than ever to nature. So, to promote the show, we created an experience that did the same thing. But in entirely new medium – a city park. For two nights, Albert Park in central Auckland became the killing fields of the Serengeti. Park-goers suddenly found themselves in the midst of a wildebeest stampede and brutal lion hunt that swirled around, past them and over them. So they didn’t just experience the show, they were right inside it.
This 360-degree, sensory ambush was created entirely with sound and footage from the actual show. The BBC’s original sound stems were used to construct a 3D soundscape tuned to the park location, that not only physically located individual animal sounds, but enabled them to ‘travel’ around the target area in a convincing way – creating the impression of being caught in the middle of an epic stampede and lion hunt. Projections on concealed, low-visibility screens heightened the sensory experience by giving the audience fleeting glimpses of running animals. Projecting these images through ambient smoke effects cast realistic shadows on the ground, heightening the suspension of disbelief.
Despite competing with a top-rating reality show on another channel, we exceeded the target of 4% audience share, and achieved 8%.