| Title | BLOCK OUT THE CHAOS: WORLD LEADERS / FOOTBALL MANAGERS |
| Brand | JBL (ITECT LTD) |
| Product / Service | HEADPHONES |
| Category | B04. Posters |
| Entrant | CHEIL WORLDWIDE Hong Kong, HONG KONG |
| Idea Creation | CHEIL WORLDWIDE Hong Kong, HONG KONG |
| Media Placement | CHEIL WORLDWIDE Hong Kong, HONG KONG |
| Production | ILLUSION Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Paul Chan | Cheil Worldwide, Hong Kong | Executive Creative Director |
| Lili Jiang | Cheil Worldwide, Hong Kong | Creative Director |
| Ivan Au | Cheil Worldwide, Hong Kong | Creative Director |
| Paul Chan | Cheil Worldwide, Hong Kong | Copywriter |
| Lili Jiang | Cheil Worldwide, Hong Kong | Copywriter |
| Keith Liu | Cheil Worldwide, Hong Kong | Copywriter |
| Ivan Au | Cheil Worldwide, Hong Kong | Art Director |
| Toby Hong | Cheil Worldwide, Hong Kong | Art Director |
| Joe Harris | Cheil Worldwide, Hong Kong | Art Director |
| Illusion, Bangkok | Illusion, Bangkok | Illustrator |
| Illusion, Bangkok | Illusion, Bangkok | Photographer |
| Illusion, Bangkok | Illusion, Bangkok | Production Company |
‘Block out the chaos’ illustrates the intolerable noise that can be avoided, thanks to JBL’s noise-cancelling headphones.
From screaming world leaders to shouting football managers, every intricate detail was meticulously designed to convey the tension of extreme chaos. The intolerable noise was blocked out with negative space that represents the calming effect of JBL’s noise-cancelling headphones. The intricate design became a striking representation of the brand. And the meticulous craftsmanship became a symbol of its unwavering devotion to pure music.
JBL had found its voice. The posters became a striking representation of its noise-cancelling headphones. And the meticulous craftsmanship became a symbol of its unwavering devotion to pure music.