NBA QMQ : QIU MI QUAN

TitleNBA QMQ : QIU MI QUAN
BrandNBA CHINA
Product / ServiceNBA QMQ LOYALTY PROGRAM
CategoryC01. Digital & Interactive Design
EntrantAKQA Shanghai, CHINA
Idea Creation AKQA Shanghai, CHINA
Production AKQA Shanghai, CHINA

Credits

Name Company Position
Eric Cruz AKQA ECD
Buboy Paguio Jr. AKQA Sr Art Director
Ed Yap AKQA Sr Art Director
Chelsea Shen AKQA Designer
Ethan Chiu AKQA Senior Developer
Sam Fairbairn AKQA Senior Developer
Joshua Chi AKQA Technical Manager
Joe Jin AKQA Technical Manager
Xiaodan Guan AKQA Backend Developer
Yalin Liu AKQA Backend Developer
Joe Jin AKQA Technical Manager
Jessica Ji AKQA Technical Manager
Kenrick Tjiputra AKQA UX Head
Shurong Diao AKQA UX Designer
Jiapeng Song AKQA UX Designer
Woody Yip AKQA Senior Strategist
Raymond Zhang AKQA Project Manager
Kris Wang AKQA Project Manager
Torrance Li AKQA Project Manager
William Zhang AKQA Copywriter
Achur Chen AKQA Copywriter
Shirley Ling AKQA Group Account Director
Christopher Ong AKQA Group Account Director
Joyce Wang AKQA Account Manager
David Buckley AKQA Strategy Director / Managing Director

The Campaign

NBA ??? (FAN CIRCLE) - The official fan hub of the league that recognizes and rewards fans just by being fans. Being part of the NBA QMQ circle elevates their fan status with their favorite players and teams, giving them exclusive access and privileges that only the NBA can. All they have to do is log-in to make it count.

Creative Execution

NBA QMQ : A LEAGUE WITHIN A LEAGUE. GET IN. GET LOYAL.GET RECOGNIZED. GET REWARDED. THE HUB To complement the diffferent ways fans engage with the league, NBA ??? puts together a wide range of functions customized to let them do their thing and get rewarded for it. Fans get to predict games, create their own avatar, get live updates, and earn digital badges that can then be turned into points. The more badges they collect, the higher their rank is in the circle. At the end of every season, the fan with the most points get to fly to the NBA Finals and experience the true feeling of being an NBA fan.

Indication of how successful the outcome was in the market

1.6M Registered Users 1.2M Page Views / Day 137K Unique Visitors / Day 4.75min Time Spent / Visit

Links
Website URL