| Title | 'MIST'ERY TRAIN |
| Brand | WILLER TRAINS |
| Product / Service | KYOTO TANGO RAILWAY /RAILWAY COMPANY |
| Category | B04. Posters |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media Placement | DENTSU MEITETSU COMMUNICATIONS Nagoya, JAPAN |
| Production | ADBRAIN INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Dai Kobayashi | DENTSU INC. | Creative Director |
| Hiroyuki Kato | DENTSU INC. | Art Director |
| Dai Kobayashi | DENTSU INC. | Copywriter |
| Hiroyuki Kato | DENTSU INC. | Illustrator |
| Ryohei Wada | ADBRAIN | Designer |
| Shohei Nakajima | ADBRAIN | Producer |
| Akio Matsuzono | DENTSU MEITETSU COMMUNICATIONS | Account Exective |
We made posters conveying charm of Kyoto Tango in order to have people enjoying trip to Kyoto go to visit slightly far-off Kyoto Tango.We notified them in Kyoto city and planned an invitation. Because it is a railroad company, a lot of places to be able to put posters on are at the station and are free, besides.We planned the recognition without taking media expense.
In Kyoto tango mist is very deep, the many legends including an ogre and the dragon are still handed down.We made posters to meet various mystery when a train advances in Mist and introduced the “Mist”erious atmosphere of this area. We expressed all illustrations by ink-jet to express Mist.
A picture book, a poster had very good reputation and became the reprint.The number of the passengers achieved 105% compared with the previous year.