ONE PLUS ONE.

Bronze Spike

Case Film

Presentation Image

TitleONE PLUS ONE.
ClientMINISTRY OF FOREIGN AFFAIRS OF JAPAN
Product/ServiceSDGS JAPAN
CategoryB04. Posters
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAKI CORPORATION Tokyo, JAPAN
Additional Company MINISTRY OF FOREIGN AFFAIRS OF JAPAN Tokyo, JAPAN

The Campaign

We developed a visual identity for Japan’s scope of SDG efforts, depicting the public and private sector as threads of warp and weft. The woven threads represent new possibilities through diversity, and embody SDGs’ principle; “Leaving No One Behind.” 5 posters based on the VI were displayed at the UN High Level Political Forum and at the UN Gala hosted by Japan, conveying Japan’s vision to other leaders of the world.

Creative Execution

The “threads” were printed with a special ink that gave a 3D effect, as if it looked like it was actually woven.

Indication of how successful the outcome was in the market

The posters were displayed at the high level political forum and at the UN gala hosted by japan, conveying Japan’s vision to other leaders of the world.

Credits

Name Company Position
Akira Suzuki DENTSU INC. Creative Director
Togo Kida DENTSU INC. Planner
Maiya Kinoshita DENTSU INC. Copywriter
Yusuke Koyanagi DENTSU INC. Art Director
Ikumo Endo DENTSU INC. Art Director
Yuka Mimura TAKI CORPORATION Designer
Ippei Morimoto TAKI CORPORATION Designer
Haruki Uchida TAKI CORPORATION Producer
Shunichi Yamashita SHOEI inc. Print producer
Yuta Harasawa TYO Inc. Producer
Tomomi Komazaki TYO Inc. Director