|Title||ONE PLUS ONE.|
|Brand||MINISTRY OF FOREIGN AFFAIRS OF JAPAN|
|Product / Service||SDGS JAPAN|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Production||TAKI CORPORATION Tokyo, JAPAN|
|Additional Company||MINISTRY OF FOREIGN AFFAIRS OF JAPAN Tokyo, JAPAN|
|Akira Suzuki||DENTSU INC.||Creative Director|
|Togo Kida||DENTSU INC.||Planner|
|Maiya Kinoshita||DENTSU INC.||Copywriter|
|Yusuke Koyanagi||DENTSU INC.||Art Director|
|Ikumo Endo||DENTSU INC.||Art Director|
|Yuka Mimura||TAKI CORPORATION||Designer|
|Ippei Morimoto||TAKI CORPORATION||Designer|
|Haruki Uchida||TAKI CORPORATION||Producer|
|Shunichi Yamashita||SHOEI inc.||Print producer|
|Yuta Harasawa||TYO Inc.||Producer|
|Tomomi Komazaki||TYO Inc.||Director|
We developed a visual identity for Japan’s scope of SDG efforts, depicting the public and private sector as threads of warp and weft. The woven threads represent new possibilities through diversity, and embody SDGs’ principle; “Leaving No One Behind.” 5 posters based on the VI were displayed at the UN High Level Political Forum and at the UN Gala hosted by Japan, conveying Japan’s vision to other leaders of the world.
The “threads” were printed with a special ink that gave a 3D effect, as if it looked like it was actually woven.
The posters were displayed at the high level political forum and at the UN gala hosted by japan, conveying Japan’s vision to other leaders of the world.