Title | REIMAGINING PET HABITATS |
Brand | NOBLE DEVELOPMENT PUBLIC CO., LTD. |
Product / Service | NOBLE |
Category | B02. Promotional Item Design |
Entrant | OGILVY Bangkok, THAILAND |
Idea Creation | OGILVY Bangkok, THAILAND |
Production | CHAMNI'S EYE Bangkok, THAILAND |
Production 2 | JDI CO Bangkok, THAILAND |
Production 3 | SOUND WAVE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Nopadol Srikieatikajohn | Ogilvy Group Thailand | Co-Chairman |
Wisit Lumsiricharoenchoke | Ogilvy Group Thailand | Group Executive Creative Director |
Gumpon Laksanajinda | Ogilvy Group Thailand | Creative Director |
Visarnpong Chateakcharoen | Ogilvy Group Thailand | Art Director |
Dowrai Khantigul | Ogilvy Group Thailand | Group Head Graphic Designer |
Kris Spindler | Ogilvy Group Thailand | English Copywriter |
Wasinee Khongsupamanon | Ogilvy Group Thailand | Junior Audio/Visual |
Jiravara Virayavardhana | Ogilvy Group Thailand | Managing Director |
Sasiwimon Kiattinai | Ogilvy Group Thailand | Communications Manager |
Sasipa Mongolnavin | Ogilvy Group Thailand | Strategic Planning Director |
Paramee Intarachumnum | Ogilvy Group Thailand | Strategic Planner |
Kannika Mongkolrattanachart | Ogilvy Group Thailand | Project Manager |
Wasin Siriamornsook | Ogilvy Group Thailand | Communication Manager |
ILLUSION, BANGKOK | ILLUSION, BANGKOK | Illustrator |
Wattanapong Wongwan | JDI Co.,Ltd. | Director |
Parada Niyamapa | JDI Co.,Ltd. | Assistant Director |
Krisanapol Somnuek | JDI Co.,Ltd. | Director of Photography |
Witchanan Chittinan | JDI Co.,Ltd. | Producer |
Kanokkarn Sukboonsong | JDI Co.,Ltd. | Production Manager |
Vasu Pramukkul | JDI Co.,Ltd. | Art Director |
Preecha Paipakwan | JDI Co.,Ltd. | Location Manager |
Bheradol Amarin | JDI Co.,Ltd. | Editor / Animator |
Nattawat Sritanyarat | JDI Co.,Ltd. | Editor / Animator |
Wasinee Khongsupamanon | JDI Co.,Ltd. | Editor / Animator |
Sound Wave Co., Ltd | Sound Wave Co., Ltd | Sound Engineer |
To reinforce Noble’s ‘be different’ philosophy, we originated a project with a unique concept – “Reimagining Pet Habitats” through housing for exotic animals. Exotic animals are popular pets among people with a ‘different’ lifestyle – and perfectly match the characteristics of potential Noble customers, who are the rare species of customer who differentiates themselves by choosing bold habitat designs and locations.
Exotic animals inhabit vastly different and unique ecosystems. We selected 5 exotic animal species and studied their environments in order to define the essence of their habitats. We then created custom animal houses based on Noble’s overall design philosophy: Minimalism, seamless integration and being boldly different. The principle design cues of the animal houses were translated from the 5 unique Noble projects. The results are 5 unique animal houses that are minimal, seamlessly integrated and boldly different – just like Noble’s philosophy. This is to emphasize that Noble has a deep understanding of the nature of their tenants’ as well as their pets’ habitats. The “Reimagining Pets Habitats” project was displayed at the Noble D Day sales event for 3 consecutive days from January 20th – 22nd, 2018. Tenants and potential customers had the option of purchasing an animal house of their interest.
After the project launched, the Noble’s brand positioning and distinctiveness on ‘be different’ were strongly emphasized and rose dramatically. The project created an excitement within both Design and Real Estate community where Noble potential customers belong. All 5 Noble projects received 30% more visits on the grand opening day. 70% of the customers who buy a Noble’s property also purchase an exotic animal house.