| Title | EDIBLE WRAPPER |
| Brand | KFC BIRDLAND (HONG KONG) LTD |
| Product / Service | KFC |
| Category | E01. Food |
| Entrant | OGILVY HONG KONG, HONG KONG |
| Idea Creation | OGILVY HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy Hong Kong | Chief Creative Officer |
| John Koay | Ogilvy Hong Kong | Creative Director / Art Director |
| Matthew Nisbet | Ogilvy Hong Kong | Creative Director |
| Jeff Vitkun | Ogilvy Hong Kong | Associate Creative Director / Copywriter |
| Kai Fung Chan | Ogilvy Hong Kong | Associate Creative Director / Copywriter |
| Huey Wong | Ogilvy Hong Kong | Art Director |
| Charlie Yip | Ogilvy Hong Kong | Junior Art Director |
| Stella Fung | Ogilvy Hong Kong | Account Manager |
| Davy Law | Ogilvy Hong Kong | Account Manager |
| Jennifer To | Ogilvy Hong Kong | Project Manager |
The Double Down is all meat, no buns – with no bread to soak up all the juicy goodness, it can be a bit messy to munch, that’s why we created ‘Wrapper Eatin’ Good’ edible wrappers.
With seven different wrappers you could eat, this made eating the Double Down a lot more enjoyable. Made of rice paper, each was printed with edible ink in KFC’s signature Zinger flavour. We created eight designs, each with a cheeky headline that would make people smile and were sharable by design. Our edible wrappers were made available in store for a limited run, on a first-come first-served basis.
Our new wrapper added to the KFC Double Down legend, making it more popular than ever.