BUILDING BLOCKS OF PROSPERITY

TitleBUILDING BLOCKS OF PROSPERITY
BrandNORINCHUKIN ZENKYOREN ASSET MANAGEMENT CO., LTD.
Product / ServiceNZAM
CategoryG06. Photography / Curation of Images
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production CREATIVE POWER UNIT Tokyo, JAPAN
Production 2 YOKOHAMA SUPER FACTORY Tokyo, JAPAN
Additional Company DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN
Additional Company 2 HANDSOME TRACKS Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi DENTSU INC. Creative Director 
Haruko Tsutsui DENTSU INC. Copywriter
Chika Watanabe DENTSU INC. Copywriter
Eri Ohno DENTSU INC. Art Director
Haruko Nakatani Creative Power Unit Designer
Takaya Sakano Freelance Photographer Photographer 
Takako Yamada Yokohama Super Factory Photo Producer 
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director

The Campaign

Asset management services are inherently complex. Based on this insight, we strove to make them more accessible and comprehensible by employing visual storytelling techniques. Using a combination of illustration and photography, we created a series of posters with two- and three-dimensional elements that represent the multilayered skills of observation and analysis necessary for successful asset management, and wrote copy for each poster that serves as a key to unlock the underlying meaning.

Creative Execution

Asset management services are inherently complex. Based on this insight, we strove to make them more accessible and comprehensible by employing visual storytelling techniques. Using a combination of illustration and photography, we created a series of posters with two- and three-dimensional elements that represent the multilayered skills of observation and analysis necessary for successful asset management, and wrote copy for each poster that serves as a key to unlock the underlying meaning.

Indication of how successful the outcome was in the market

Asset management services are inherently complex. Based on this insight, we strove to make them more accessible and comprehensible by employing visual storytelling techniques. Using a combination of illustration and photography, we created a series of posters with two- and three-dimensional elements that represent the multilayered skills of observation and analysis necessary for successful asset management, and wrote copy for each poster that serves as a key to unlock the underlying meaning.

Links

Website URL