BUILDING BLOCKS OF PROSPERITY

TitleBUILDING BLOCKS OF PROSPERITY
BrandNORINCHUKIN ZENKYOREN ASSET MANAGEMENT CO., LTD.
Product / ServiceNZAM
CategoryA02. Rebrand / Refresh of an Existing Brand
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production CREATIVE POWER UNIT Tokyo, JAPAN
Production 2 YOKOHAMA SUPER FACTORY Tokyo, JAPAN
Additional Company DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN
Additional Company 2 HANDSOME TRACKS Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi DENTSU INC. Creative Director 
Haruko Tsutsui DENTSU INC. Copywriter
Chika Watanabe DENTSU INC. Copywriter
Eri Ohno DENTSU INC. Art Director
Haruko Nakatani Creative Power Unit Designer
Takaya Sakano Freelance Photographer Photographer 
Takako Yamada Yokohama Super Factory Photo Producer 
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director
Ryosuke Sone DENTSU INC. Director
Jun Kato DENTSU INC. Agency Producer
Toru Sasaki handsome tracks Inc. Sound Director
Ken Masuda Dentsu Digital Inc. Account Planner
Yuriko Yokouchi Dentsu Digital Inc. Account Planner
Yoku Akao DENTSU INC. Account Executive
Naru Hamada DENTSU INC. Account Executive

The Campaign

Our solution used a green and blue color palette to reflect the company's origins, and block shapes to represent assets. The solid blocks evoke a sense of financial stability, while various arrangements of the blocks express the many strategies the company employs. The simplicity of the design solution enables it to be applied to a wide range of materials, including posters, stationery, business cards, and the web, effectively creating a strong brand identity where none existed before.

Creative Execution

Our solution used a green and blue color palette to reflect the company's origins, and block shapes to represent assets. The solid blocks evoke a sense of financial stability, while various arrangements of the blocks express the many strategies the company employs. The simplicity of the design solution enables it to be applied to a wide range of materials, including posters, stationery, business cards, and the web, effectively creating a strong brand identity where none existed before.

Indication of how successful the outcome was in the market

Our solution used a green and blue color palette to reflect the company's origins, and block shapes to represent assets. The solid blocks evoke a sense of financial stability, while various arrangements of the blocks express the many strategies the company employs. The simplicity of the design solution enables it to be applied to a wide range of materials, including posters, stationery, business cards, and the web, effectively creating a strong brand identity where none existed before.

Links
Website URL