|Brand||DENTSU ADVERTISING AWARDS SELECTION COUNCIL|
|Product / Service||DENTSU ADVERTISING AWARDS|
|Category||A02. Rebrand / Refresh of an Existing Brand|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Production||WORK UP TAKI Tokyo, JAPAN|
|Production 2||TYO DRIVE Tokyo, JAPAN|
|Production 3||NISSHO Tokyo, JAPAN|
|Yoshihiro Yagi||DENTSU INC.||Creative Director|
|Kimiko Sekido||DENTSU INC.||Art Director|
|Satomi Takeda||DENTSU INC.||Copywriter|
|Hitomi Misumi||DENTSU INC.||Designer|
|Kazuya Goto||WORK UP TAKI CO.||Designer|
|Ryota Takada||WORK UP TAKI CO.||Designer|
|Masato Goto||TYO SPARK||Director|
|Yuta Harasawa||TYO drive INC.||Film Producer|
|Kanae Harada||TYO drive INC.||Film Production Manager|
|Noriaki Tosaki||NISSHO CO.||Printing Producer|
The Dentsu Advertising Awards are Japan's oldest advertising awards, and were established to honor clients who achieve one of advertising's most fundamental missions—to shine a unique light on the company and its brand, and warm the hearts of people worldwide. In this context, we sought to create a logo and visual identity system that express the many ways this radiant light illuminates the world.
Light is a form of radiant energy that enables us to see the world around us. Working from this insight, our design seeks to express the many ways that advertising can reveal the values and principles that guide a company's actions, using a color palette that also evokes a sense of warmth and shared humanity.
The logo and visual identity system were introduced on the occasion of the 70th Anniversary Dentsu Advertising Awards ceremony held on 3 July 2017, and were featured on promotional posters and movies, award trophies and certificates, and envelopes and other stationery. Posters and other materials were displayed at the awards venue and award secretariat office, as well as at Dentsu Inc. branches and offices. The 70th Anniversary Dentsu Advertising Awards attracted 1422 entries from some 450 companies and organizations.