|Product / Service||PENGUIN BOOKS|
|Entrant||HAVAS SHANGHAI, CHINA|
|Idea Creation||HAVAS SHANGHAI, CHINA|
|Production||SHINE WORKS Shanghai, CHINA|
|Ben Sun Erhei||Havas Shanghai||General Manager, Shanghai / Chief Creative Officer, China|
|Shangyong Yang||Havas Shanghai||Executive Creative Director|
|Jack Xuan||Havas Shanghai||Creative Director|
|Lyon Liao||Havas Shanghai||Art Director|
|Zerien Li||Havas Shanghai||Art Director|
|Roc Wong||Havas Shanghai||Art Director|
|Vivian Chen||Havas Shanghai||Copywriter|
|Kiddy Wang||Havas Shanghai||Copywriter|
|Heidi Lee Xuan||Havas Shanghai||Account Manager|
|Nanthaniel Rueda Cadillo||Havas Shanghai||Illustrator|
|Arthur Daraujo||Havas Shanghai||Illustrator|
|Murilo Viviurka Marcondes||Murilo Viviurka Marcondes||Illustrator|
|Kilson Silva De Araujo||Havas Shanghai||Illustrator|
|Nicolas Dehghani||Havas Shanghai||Illustrator|
|Koko Huang||ShineWorks||Production Director|
|Marco Wang||ShineWorks||Production Director|
|Chao Liu||ShineWorks||Associate Director|
Penguin Books recreated five classic children's best seller. The male heroes were replaced by heroines.
We launched Shero books. Tasha of the Apes, Robine Hood, Popeye the Sailorette, Ali Barbara and the 40 Thieves, Sherlotte Holmes. Five books described five stories about heroines to inspire girls that they can be as powerful as heroes.
Over 23000 books were pre-ordered within 1 weeks. TV, newspaper, radio, blogs, social media talked about Shero books. It shocked the educational circles in China. The awareness about girl power went up 280% in the first month. Shero books become the best gifts for girls to grow.