Title | FROTTAGE |
Brand | THE RED WHISTLE\UNAIDS |
Product / Service | THE RED WHISTLE/UNAIDS |
Category | B04. Posters |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
Bryan S. Siy | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
Bryan S. Siy | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
Jimmy F. Santiago | TBWA\SANTIAGO MANGADA PUNO | Managing Partner\Chief Strategy Officer |
Cj de Silva-Ong | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
Cj de Silva-Ong | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
John ed de Vera | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
John ed de Vera | TBWA\SANTIAGO MANGADA PUNO | Creative Director |
Jamie Cabatit / Carlos Quimpo | TBWA\SANTIAGO MANGADA PUNO | Art Director |
Portia Catuira/Miele Dungo | TBWA\SANTIAGO MANGADA PUNO | Accounts |
Cj de Silva-Ong/Sam Dedel/John ed de Vera | TBWA\SANTIAGO MANGADA PUNO | Illustrators |
Jamie Cabatit/Mariel Empit/Patrick Gañas | TBWA\SANTIAGO MANGADA PUNO | Illustrators |
Sunny Lucero/ Michelle dela Cruz | TBWA\SANTIAGO MANGADA PUNO | Producer |
Vince Belen/ Hann Marcelino | TBWA\SANTIAGO MANGADA PUNO | Editors |
According to studies by the safe-sex advocacy group Red Whistle young people do not respond to HIV prevention campaigns that use fear and hard facts. The group’s research further indicated that a lighter approach would be more engaging. So we created an educational campaign that embraced their sexuality and their preference for sex without condoms.
During International Condom Day, Red Whistle and UNAIDS jointly launched “Frottage: Go Wild on Safe Sex”, an awareness campaign, that promoted sex without condoms through techniques that are pleasurable yet safe: Axillary intercourse – inserting the penis into a lubricated armpit; Femoral intercourse – inserting the penis between the legs; Frot– rubbing the penis against another penis. The campaign also presented other methods of manual stimulation to achieve orgasm.
The event was attended by LGBT youth communities, social media organizations, influential safe-sex advocates, and local journalists including those from two of the country’s biggest media networks. The campaign earned praise from UNAIDS country director Dr. Louie Ocampo who said: "The illustrations show safe-sex alternatives, if someone doesn't want to use a condom, which can be the safest form of sexual intercourse. Promoting mutual masturbation and other forms of safe sex has always been part of our agenda. We just lacked the right approach back then."