|Product / Service||NON-PROFIT|
|Category||F02. Environmental / Social Impact|
|Entrant||BBDO INDIA Mumbai, INDIA|
|Idea Creation||BBDO INDIA Mumbai, INDIA|
|Josy Paul||BBDO India||Chairman & CCO|
|Ajai Jhala||BBDO India||Chief Executive Officer|
|Hemant Shringy||BBDO India||Executive Creative Director|
|Sandeep Sawant||BBDO India||Executive Creative Director|
|Balakrishna Gajelli||BBDO India||Sr. Creative Director|
|Anushree Kandalkar||BBDO India||Jr. Copywriter|
|Omkar Rachha||BBDO India||Visualizer|
|Hitesh Shah||BBDO India||Head of Production|
|Manisha Sain||BBDO India||Associate Vice President - Planning|
|Rajeev Mohite||BBDO India||Studio Visual Editor|
|Sudhir Pandey||BBDO India||Producer|
|BBDO Studio Team||BBDO India||Production|
|Devendra Sawant||BBDO India||Photographer|
|Vaibhav Patil||BBDO India||Installation Artist|
Anti-Honking Rickshaw, the HornVrat Rickshaw– Honking that you can see. A rickshaw fully covered with defunct horns as a visual reminder of the noise caused due to honking that people had become deaf to.
To create the Anti-Honking Rickshaw, we fully covered an autorickshaw with defunct horns to make people see the noise they were responsible for. The Anti-Honking Rickshaw was unfurled at the iconic Gateway of India which is also one of the busiest attractions in Mumbai by the Principal Secretary of Transport.
Anti-Honking Rickshaw grabbed everyone’s attention and as the rickshaw drove around it generated a lot of curiosity resulting in Horn Vrat selfies populating social media. The Mumbai Traffic Police and Rickshaw-Men’s Union welcomed our efforts and partnered with Horn Vrat Rickshaw as it silently and purposefully made it’s 5000 Kms and counting run across the city. Over 2.5 million people pledged to not honk. The Horn Vrat Rickshaw became media’s darling earning us free media coverage that helped amplify the message further. To continue its journey against persistent honking, the Horn Vrat Rickshaw will travel to 8 other Indian cities to serve as a visual reminder of people’s toxic honking habit.