The Campaign

It's a part of life for people to go to the convenience store, buying things every day in Taiwan, that makes it become the most likely place for loose change to happen. Target audience: Young generation, 25-35 years old, who is the biggest consumer of the convenience store and greatly interested in new-things. We found even if only donating a coin, by showing appreciation to those who contribute, encourages more good will. Therefore, we created the world’s first “Rhythm of Love Wall” donation box. When people drop a coin, they will receive a round of applause which like the real human did. And it will present a different applause each time when people drop coins. This not only gives a direct gratitude for their good deeds, at the same time, people could feel the joy of being encouraged by doing good deeds. And it makes them want to give more!

Creative Execution

The Rhythm of Love wall consists of 12 pairs of realistic human hand models, 24 push/pull solenoids, a donation box with a sensor to detect coins, and Raspberry Pi to control the movements of all those hands. The models of the hand are carefully designed and fabricated in order to create a realistic and natural clapping sound without any help of electrical amplification. The material is urethane rubber which has similar flexibility as human skin. We also embedded aluminum bone into the hand model to make the hand robust. It allows the wall to perform more than 200,000 continuous clapping. Thanks to the combination of the quirky appearance of the grid of realistic hands and high-glossy white surface with smooth rounded corners, we achieved substantially unique and futuristic design of the robotic wall.

Indication of how successful the outcome was in the market

Donation significantly increased The visitors of 7-ELEVEN increase by 37%, lots of branch stores want to place this interactive installation in their stores, it got immense responses and unprecedented reactions from both online and offline. As a result, the overall donation raised up 200%, hitting a record-breaking high. Participants & media impression succeeded beyond the original expectation With only 14 days, over 86,500 people visited stores and experienced the installation. The number of social media participants was as high as 500 thousand people. The response on social media got over 20,000 shares and 4000 comments which give highly complement. The number of participants in the mobile website also exceeded 5,000 people. The visitors to the website have grown with 100 people per day. Numerous media reported proactively, the total earned media impression is over $9,680,000. Positively consumer behavior change We successfully broke the mental barriers for people in donating coin.