|Product / Service||CANDLE|
|Category||F04. Innovation & Solution|
|Entrant||IYAMADESIGN Tokyo, JAPAN|
|Idea Creation||IYAMADESIGN Tokyo, JAPAN|
|Production||IYAMADESIGN Tokyo, JAPAN|
|Koji Iyama||iyamadesign inc.||Representative|
|Koji Iyama||iyamadesign inc.||Art dDirector|
We aimed to create candles that people can enjoy casually in their day-to-day lives and make them feel special. It should be a novel, smart and easy to carry around. So we asked our client to produce a card shaped candle burns out in a short time. About the package, we tried to design a simple and impressive appearance that appeal to wealthy people.
It was a great challenge for both of us.Although the manufacturer had great skills and knowledge about candles, it was the first time for them to create such a thin candle. To produce an ideal candle, we examined hundreds of trial models. We were quite sure it cannot be realized without manufacturer’s experience and technology. We finally succeeded in producing a smart and handy card candle. We could get a candle which does not drip off the wax until it burns out(about 30 minutes) for good measure. We provided a stylish designed package for it to accentuate its differences with other ordinary candles.
We have just launched the candle onto the market, so we have unknown consequences yet but the client has been inundated with requests for interviews from the various media. Because of the innovative idea, it provides some incentives for the candle market.