CARD CANDLE

Short List
TitleCARD CANDLE
BrandKURASHIKI SEIRO
Product / ServiceCANDLE
CategoryE05. Other Packaging
EntrantIYAMADESIGN Tokyo, JAPAN
Idea Creation IYAMADESIGN Tokyo, JAPAN
Production IYAMADESIGN Tokyo, JAPAN

Credits

Name Company Position
Koji Iyama iyamadesign inc. Representative
Takamasa Asano iyamadesign inc. Designer
Koji Iyama iyamadesign inc. Art director

The Campaign

We aimed to create candles that people can enjoy casually in their day-to-day lives and make them feel special. It should be a novel, smart and easy to carry around. So we asked our client to produce a card shaped candle burns out in a short time. About the package, we tried to design a simple and impressive appearance that appeal to wealthy people.

Creative Execution

It was a great challenge for both of us.Although the manufacturer had great skills and knowledge about candles, it was the first time for them to create such a thin candle. To produce an ideal candle, we examined hundreds of trial models. We were quite sure it cannot be realized without manufacturer’s experience and technology. We finally succeeded in producing a smart and handy card candle. We could get a candle which does not drip off the wax until it burns out(about 30 minutes) for good measure. We provided a stylish designed package for it to accentuate its differences with other ordinary candles.

Indication of how successful the outcome was in the market

We have just launched the candle onto the market, so we have unknown consequences yet but the client has been inundated with requests for interviews from the various media. Because of the innovative idea, it provides some incentives for the candle market.

Links
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