The Campaign

'Blind youths become designers' 'From invisible imagination to visualization through words' Target audience - Everyone who holds stereotypes regarding blind children’s creativity. “Design comes not only from the visible but from the mind as well” For the realization of the imagination of congenially blind children, who have difficulty drawing but dream of becoming designers The image that the students of Daejeon National School for the Blind have about the characters they want to have designed were recorded Many non-disabled children listened to the recordings and turned them into drawings. Visual design students of Mokwon University took the drawings and finalized the characters. 01/01/2018 - 04/20/2018 The campaign took place online and offline—the character goods were sold on social media and funding sites, as well as in elementary schools, universities, and festival booths within the area. A contract regarding the use of the characters has been made with a design company.

Creative Execution

'The first imagination designers' Are what we see the only important things in design? This campaign was executed using a different approach to making characters to end stereotypes about blind children. *A new approach to design was used to end stereotypes, and the key point was having a final product that stayed true to the blind children’s imaginations and the non-disabled children’s drawings as much as possible. *Normal approaches to design have been defied to truthfully depict the children’s creativity, and the cooperation between blind and non-disabled children played a big part in making the final product. *Characters were used as new design media to send messages, breaking stereotypes. There were no limits set during the design process, and we tried convey a message about what true design is.

Indication of how successful the outcome was in the market

Launched and sold at least 25 EMOJIs, produced an animation. Produced design goods – dolls, phone cases, stickers, design books, etc. A variety of design products are being developed and sold. Profits are still being used to support the dreams of the students at Daejeon National School for the Blind.(+10,000,000krw, Crowd funding) The project is officially an educational program at universities and children’s art academies within the area.(+10,000 Actual participation) By using the characters as media, through various goods and emojis, the consumers will be able to remember the campaign’s message throughout their daily lives. According to the survey of people who participated in the campaign, perceptions about blind children have improved by at least 95%. At least 70% of the blind children within the area have reported to feeling a positive change in their lives, and the press and social media have raised awareness.