BrandGreen Around The Corner
Product / ServiceTOYS
CategoryF02. Environmental / Social Impact
EntrantKI SAIGON Ho Chi Minh City, VIETNAM
Idea Creation KI SAIGON Ho Chi Minh City, VIETNAM


Name Company Position
Kumkum Fernando, Chung Hoang, Tue Thong, Duy Pham, Indraneel Guha, Wing Chan Ki Saigon Creative director, art director, designer, designer, planning director, photographer
Wing Chan VAIB Photograhy
Duy Ho VAIB Production Producer

The Campaign

The process begins with the design team visiting these sites to collect the thrown away objects. We treat each piece uniquely to turn it into a toy. The shape, contours and original colors of these objects are maintained.

Creative Execution

Each toy is handcrafted & given copper embellishments. We have created over 300 unique toys. A separate research team looks for architectural significance of the items and a small story is written on the packaging.

Indication of how successful the outcome was in the market

These toys have been displayed in schools to educate about Vietnam’s architectural heritage and been lauded by the Ho Chi Minh City School of Architecture as a landmark initiative. Multiple stores keep these toys for sale and it can be ordered via our website. Multinational companies like Unilever have commissioned these toys to be given to their top management. Over 500 unique pieces are made so far. Log on to to know more.