BEARDOOO - BEARD COMBS FOR MEN, WOMEN AND CHILDREN

TitleBEARDOOO - BEARD COMBS FOR MEN, WOMEN AND CHILDREN
BrandSTUDIO TOKO
Product / ServiceBEARD COMBS
CategoryA01. Creation of a new Brand Identity
EntrantKI SAIGON Ho Chi Minh City, VIETNAM
Idea Creation KI SAIGON Ho Chi Minh City, VIETNAM

Credits

Name Company Position
Kumkum Fernando, Chung Hoang, Tue Thong, Duy Pham, Indraneel Guha Ki Saigon Creative director, art director, designer, designer, planning director

The Campaign

We designed the brand keeping in mind the very people who grow these glorious face furs and that only something fabulous will make the cut for their fuzzy bristles. Beards come in many lengths and Beardooo comes in many names – Beardooo, Beardooooo or Beardooooooo, so the logo was sketched by stylizing the letter B and O. If you look closely, the complete logo unit is a man with a beard singing ‘beardooooooo’ in an operatic tone.

Creative Execution

To stay true to the brand, domain names are bought up to nine ‘O’s, from beardooo.com to beardooooooooo.com and everything in between, just in case a long beard comes in the way of the keyboard. The product was designed from scratch and handcrafted to fit the brand’s identity. A Beardooo comes with a wooden holder, a canvas case and a poster. Several product posters becomes the packaging that folds along the dieline into a paper wallet.

Indication of how successful the outcome was in the market

The product was completely modified to fit the brand identity Toko Studio promoted themselves via this brand The initial batch combs were sold out in the first 2 months

Links
Website URL