|Title||BEARDOOO - BEARD COMBS FOR MEN, WOMEN AND CHILDREN|
|Product / Service||BEARD COMBS|
|Category||A01. Creation of a new Brand Identity|
|Entrant||KI SAIGON Ho Chi Minh City, VIETNAM|
|Idea Creation||KI SAIGON Ho Chi Minh City, VIETNAM|
|Kumkum Fernando, Chung Hoang, Tue Thong, Duy Pham, Indraneel Guha||Ki Saigon||Creative director, art director, designer, designer, planning director|
We designed the brand keeping in mind the very people who grow these glorious face furs and that only something fabulous will make the cut for their fuzzy bristles. Beards come in many lengths and Beardooo comes in many names – Beardooo, Beardooooo or Beardooooooo, so the logo was sketched by stylizing the letter B and O. If you look closely, the complete logo unit is a man with a beard singing ‘beardooooooo’ in an operatic tone.
To stay true to the brand, domain names are bought up to nine ‘O’s, from beardooo.com to beardooooooooo.com and everything in between, just in case a long beard comes in the way of the keyboard. The product was designed from scratch and handcrafted to fit the brand’s identity. A Beardooo comes with a wooden holder, a canvas case and a poster. Several product posters becomes the packaging that folds along the dieline into a paper wallet.
The product was completely modified to fit the brand identity Toko Studio promoted themselves via this brand The initial batch combs were sold out in the first 2 months