DREAM PROTECTOR

TitleDREAM PROTECTOR
BrandA.P. HONDA CO., LTD.
Product / ServiceCSR (HELMET)
CategoryF02. Environmental / Social Impact
EntrantRABBIT DIGITAL GROUP Bangkok, THAILAND
Idea Creation RABBIT DIGITAL GROUP Bangkok, THAILAND
Media Placement RABBIT DIGITAL GROUP Bangkok, THAILAND
Production MEOUR Bangkok, THAILAND

Credits

Name Company Position
Saroj Laohasiri  Rabbit Digital Group Chief Marketing Officer
Chayanin Prasertsuk Rabbit Digital Group Planner Team Lead
Bodin Boonsiriphant  Rabbit Digital Group Strategic Planner
Noranit Yasopa Rabbit Digital Group Executive Creative Director
Noranit Yasopa Rabbit Digital Group Executive Creative Director
Arm Buddhaphol Rabbit Digital Group Associate Creative Director
Papop Chaowanapreecha Rabbit Digital Group Creative Director
Arm Buddhaphol Rabbit Digital Group Associate Creative Director
Varut Pipattanabancha Rabbt Digital Group Copy Writer
Noranit Yasopa Rabbit Digital Group Executive Creative Director
Nutthaporn Teppitak Rabbit Digital Group Art Director
Kathleen Wongsanganan Rabbit Digital Group Client Service Director
Sakunnapak Chaipracha Rabbit Digital Group Group Account Director
Chanokporn Chotwannawiwat Rabbit Digitl Group Account Director
Ploynapas Rungpakornpreecha Rabbit Digital Group Account Manager
Ananya Eiamsherangkoon Rabbit Digital Group Account Executive
Achara Kamolpechara Rabbit Digital Group Senior Strategic Planner
Chayut Sripirom Rabbit Digital Group Media Director
Prajak Phusri Rabbit Digital Group Media Buyer
Theerasak Suttha Rabbit Digital Group Media Optimization Specialist
Plaimas Promvichitkul Rabbit Digital Group Media Planner
Sibb Sattakhunchutipas Rabbit Digital Group Design Director 
Pattarida Achariya-Anuchon Rabbit Digital Group Senior Project Manager
Saratoon Chanvichit  Rabbit Digital Group Senior Graphic Designer
Aunshasa Pattawansorn  Rabbit Digital Group Senior Graphic Designer
Teewin Varapaskul Meour Production Film Director
Thanaphorn Phiansomphol Meour Production Film Producer
Setthawut Samathimongkol Meour Production Director of Photography
Bheradol Amarin Meour Production Film Editor
Sathapat Teeranitayapap Meour Production Sound

The Campaign

Introducing the "Dream Protector Kit", a helmet made with special materials that can be write, draw or paint anything like a whiteboard. Together with non-toxic whiteboard pens for the kids to pain their dream on the helmet in order to protect their future.

Creative Execution

We initiate this project together with 1,500 schools across Thailand by giving the kids to the teachers and create a lesson that kids can paint their dream jobs on the helmet and educate them to put it on every time they ride a motorcycle so that their parents can also see their kids dream encouraging them to put the helmet on also. Apart from the workshop at school, this project contains full content experience along the journey. For example, educational video, social influencers co-creation and social activities.

Indication of how successful the outcome was in the market

Dream Protector Kit was given to more than 5,000 families through more than 1500 schools nationwide. Generating a buzz among parents and into social influencers gaining reach to more than 5 millions of families. Moreover, everyone families wearing their kids our helmet and one for themselves.

Links
Video URL