GENOCIDE

Gold Spike
TitleGENOCIDE
BrandSTAEDTLER (THAILAND) LIMITED
Product / ServiceSTAEDTLER HIGHLIGHTER PENS
CategoryG02. Illustration
EntrantSTAEDTLER THAILAND BANGKOK, THAILAND
Idea Creation PRAKIT ADVERTISING Bangkok, THAILAND
Media Placement PRAKIT ADVERTISING Bangkok, THAILAND
Production VISIONARY BANGKOK, THAILAND

Credits

Name Company Position
Warawut Kaennakham Prakit Advertising Limited Executive Creative Director
Pirapat Limsawasdiphol Prakit Advertising Limited Creative Director
Vichada Udomyartsamer Prakit Advertising Limited Copywriter
Boontharika Pongkunsub Prakit Advertising Limited Art Director
Jirapong Somboonsup Prakit Advertising Limited Art Director
Apirak Apisarnthanarak Prakit Advertising Limited Strategic Planning Director
Kontee Srisermpok Prakit Advertising Limited Account Director
Konlapatcharah Chakuphen Prakit Advertising Limited Account Executive
Visionary Group Visionary Group Co., Ltd. Illustrator
Kittiphan Palmoke Prakit Advertising Limited Executive Creative Director

The Campaign

. Brand relevance : There are many memorable events that happen in our lives. Staedtler Highlighter Pens help to preserve and make these moments unforgettable, no matter how much time passes by. and this insights also relates to the target audience. . Target audience : Office workers and students.

Creative Execution

. Design elements and their integration : Use illusttrate and insights to convey the benefits. . Design touch point : Using well-acquaintance and understandable story to impressively convey the benefit. . Materials : Poster . Design development and process : Use simple and touching style to illustrate the unforgettable events. . Choice of campaign elements : - . Approach : Newspaper . Scale : Newspaper

Indication of how successful the outcome was in the market

. Value added to brand : According to surveys, it is showed that brand logo awareness and recognition, including brand loyalty increases by 20%. . Value for consumer : Create brand reliability. . Reach/cultural impact : According to surveys, brand recognition increase by 20% and product trial by 15%. . Sales : Sales increase by 15%. . Achievement against brief : This campaign encourages brand awareness and recognition, product trial, and sales. . Other KPls : -