The Campaign

. Brand relevance : There are many memorable events that happen in our lives. Staedtler Highlighter Pens help to preserve and make these moments unforgettable, no matter how much time passes by. and this insights also relates to the target audience. . Target audience : Office workers and students.

Creative Execution

. Design elements and their integration : Use illusttrate and insights to convey the benefits. . Design touch point : Using well-acquaintance and understandable story to impressively convey the benefit. . Materials : Poster . Design development and process : Use simple and touching style to illustrate the unforgettable events. . Choice of campaign elements : - . Approach : Newspaper . Scale : Newspaper

Indication of how successful the outcome was in the market

. Value added to brand : According to surveys, it is showed that brand logo awareness and recognition, including brand loyalty increases by 20%. . Value for consumer : Create brand reliability. . Reach/cultural impact : According to surveys, brand recognition increase by 20% and product trial by 15%. . Sales : Sales increase by 15%. . Achievement against brief : This campaign encourages brand awareness and recognition, product trial, and sales. . Other KPls : -