LETTER RADIO

TitleLETTER RADIO
BrandNIPPON BROADCASTING SYSTEM,INC.
Product / ServiceLETTER RADIO
CategoryF04. Innovation & Solution
EntrantNIPPON BROADCASTING SYSTEM Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production KYODEN GROUP Tokyo, JAPAN

Credits

Name Company Position
Hisashi Hayashi Dentsu Inc. Creative Director
Mitsuhiro Kutsukake Dentsu Inc. Art Director
Kyosuke Fukuoka Dentsu Inc. Copywriter
Kosuke Takahashi Dentsu Inc. Creative Technologist/Copywriter

The Campaign

We made Letter Radio, a radio that can be sent just like a letter. People can draw pictures or write messages on them and then send them out. Those who have received can then listen to them whenever, wherever they want. Letter Radio bears the message of loved ones, making it the most treasured radio in the world. We are using events to circulate this Letter Radio. Letter from the loved ones would be an extremely important treasure. Letter Radio will be the most important radio in the world for those who received it, and in the event of a disaster, they will always be at their side, saving their life.

Creative Execution

2017-09-02 (this week is Japanese Disaster Prevention Week), we held the first event to circulate Letter Radio. 30 children drew pictures and wrote message on Letter Radio and sent them to their grandparents.

Indication of how successful the outcome was in the market

The event we held was featured in radio programs, SNS, and news blogs. e.g.) https://antenna.jp/articles/5405401 . We are will be using events to circulate this Letter Radio.

Links
Supporting Webpage