OBSESSION FOR SMOOTHNESS

Short List
TitleOBSESSION FOR SMOOTHNESS
ClientDOUBLE A
Product/ServiceDOUBLE A
CategoryG05. Motion Graphics Design & Animation
EntrantSIX INC. Tokyo, JAPAN
Idea Creation SIX INC. Tokyo, JAPAN
Idea Creation 2 SPA-HAKUHODO CO. LTD. Bangkok, THAILAND
Production AOI PRO. INC. Tokyo, JAPAN

The Campaign

Together with Double A, a worldwide paper company distributing to 130 countries, we wanted to show how smooth their paper is. To do so, we decided to make an iconic art piece that demonstrates the smoothness of their paper.

Creative Execution

To make a music video with printing. We developed a highly advanced system to print out 567 printers at the same time to make a background for the band to perform and interact with, the world’s first “Paper Mapping.” The band’s movement and the printouts needed to be in sync to have a story in camera. BTS videos revealed the “Paper Mapping” was done for real which was the most important element for our video. All of the papers to be recycled and proceeds to go to Greenpeace.

Indication of how successful the outcome was in the market

And… 10 million views in just 2 weeks. The excitement of the art project was shared worldwide. The video has been used as an educational tool for children to realize what they can do with what they are learning.

Credits

Name Company Position
Takeshi Nozoe SIX INC. Executive Creative Director
Jin Saito SIX INC. Creative Director
Tsubasa Oyagi SIX INC. Planner
Yuki Sudo SPA-HAKUHODO Producer
Damian Kulash, Jr. freelance Director
Yusuke Tanaka Freelance Director
Rhizomatiks Research Rhizomatiks Research Creative Technologist
Kentaro Harano Hakuhodo inc. Art Director
Jun Hatano Hakuhodo inc. Media Planner
Masato Saito Hakuhodo Asia Pacific Account Manager
Shoko Akutagawa AOI PRO. INC. International Producer
Keisuke Mizusako AOI PRO. INC. Producer
Masahiro Kawaguchi AOI PRO. INC. Producer
Daito Manabe Rhizomatiks Research Creative Technologist
Motoi Ishibashi Rhizomatiks Research Creative Technologist
Satoshi Horii Rhizomatiks Research Creative Technologist
Shintaro Kamijo Rhizomatiks Research Creative Technologist
Yusuke Tomoto Rhizomatiks Research Creative Technologist
Sadam Fujioka Rhizomatiks Research Creative Technologist
Youichi Sakamoto Rhizomatiks Research Creative Technologist
Toshitaka Mochizuki Rhizomatiks Research Creative Technologist
Yuta Asai Rhizomatiks Research Creative Technologist
Saki Ishikawa Rhizomatiks Research Creative Technologist
MIKIKO Elevenplay Choreographer
Tomohiro Umeyama AOI PRO. INC. Production Manager
Links
Video URL