JAXA THE UNKNOWN IS THE FUTURE

TitleJAXA THE UNKNOWN IS THE FUTURE
BrandJAXA
Product / ServiceCORPORATE ADVERTISING
CategoryG02. Illustration
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production DENTSU CREATIVE X INC. Tokyo, JAPAN

Credits

Name Company Position
MUNEYUKI FUJIMOTO DENTSU INC. Copywriter
SHOTARO TAKIZAWA DENTSU INC. Art Director
RIE KAWASE DENTSU CREATIVE X INC. Producer
AZUSA HASHIMOTO DENTSU CREATIVE X INC. Production Manager
AZUSA HASHIMOTO DENTSU CREATIVE X INC. Production Manager
YUKO SANO DENTSU CREATIVE X INC. Designer
KEITA ASAOKA DENTSU CREATIVE X INC. Designer

The Campaign

We wanted to create a new image for JAXA that appeals to students who know little to nothing about the organization. Through the influential power of design, we were able to change the perception of space development from confusing and difficult to fun and interesting. In order to stray away from the cold,scientific image that space agencies currently have to a warmer and more inviting one.

Creative Execution

By using the JAXA motif with a new design, this poster can serve as a way to differentiate the organization from its competitors and convey its originality. In order to stray away from the cold,scientific image that space agencies currently have to a warmer and more inviting one.

Indication of how successful the outcome was in the market

The number of applicants almost doubled from previous year. The communication successfully contributed to recruiting diverse human resources that had previously not had interest in space or JAXA.