Product / ServiceLITTLE VILLAGE
CategoryF02. Environmental / Social Impact


Name Company Position
Jon Hamm Geometry Global Chief Creative Officer
Daniel Comar Geometry Regional Executive Creative Director
Jorge Thauby Geometry Creative Director
Julian Gutierrez Geometry Senior Copywriter
kimmy de Leon Geometry Senior Art Director
Anne Yong Geometry Senior Designer
Victor Bernal Geometry Copywriter
Jane Perry Geometry Managing Director
Jasmine Teo Geometry Associate Account Director
Jody Ong Geometry Planner
Amos Mak Geometry Art Director
Lim Seng Jueh Lim Seng Jueh Film Director
Eerong Chong Ogilvy Group Managing Director
Fred Tong Ogilvy Strategy Director
Claudio Chock Ogilvy Content Creator
Shi Yun Yong Ogilvy Senior Associate
Joy Francisco Ogilvy Senior Associate
Eileen Chua Ogilvy Director of Consumer Marketing
Sarah Guldin Ogilvy Director, Corporate Communications

The Campaign

Little Village’s teaching philosophy centred around meaningful learning for young children. Their alternative pedagogy prized the role of play in early childhood development –play has the power to unlock learning in a child, enabling the child to learn new skills and support academic learning. They wanted to re-purpose unwanted toys into learning aids that was fun, yet educational for children. With tiny studs, multiple colours and its interlocking nature, toy bricks are the perfect tool to teach arithmetic, pattern recognition and creativity skills. Combining creative and academic thinking, the teachers created a learning kit that is designed as a hands-on substitute of textbooks. Through gamification and the tactility of the toy bricks, the students are naturally drawn to engage with learning. The low cost of production also meant that the learning kit was a financially viable option for schools in developing countries who lack the resources for learning aids.

Creative Execution

As part of their teaching philosophy, the school encouraged its students to give back to society. Little Village rallied its students behind a “kids-give-kids” initiative to run a donation drive and amassed over 8,000 toy bricks within a short span of time. The kids then helped to pack the toy bricks into a nifty box with a deck of learning guides designed by the teachers for varying levels of mathematics and problem-solving skills. This makes it easy to bring the learning kit out of the class for independent or outdoor learning. The learning kits were then delivered to more than 10 school villages in Myanmar where young children were studying in impoverished conditions and in dire need of education support. Little Village also digitised the teaching guides and gamified lessons, making them available online and accessible to parents and teachers around the world- all they needed was some toy bricks.

Indication of how successful the outcome was in the market

The learning kits gave unwanted toy bricks a new lease of life, by re-purposing spare bricks into edutainment tools to teach children arithmetic and pattern recognition. The schools and children in Myanmar gained access to essential and engaging learning aids, which marks as a first step to better education – a critical ingredient to alleviate poverty and child labour that is currently rampant across Myanmar. Little Village is still collecting old toy bricks and plans to create more learning kits to expand access and support for early childhood in other impoverished villages in and beyond Myanmar. The digital learning guides are readily available online for all to access.


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