| Title | GET BACK, TOHOKU. |
| Brand | EAST JAPAN RAILWAY COMPANY |
| Product / Service | TOHOKU SHINKANSEN |
| Category | G06. Photography / Curation of Images |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production 2 | ICHIKURA OFFICE Tokyo, JAPAN |
| Production 3 | COTORI-OFFICE Tokyo, JAPAN |
| Production 4 | FUMIHITO KATAMURA PHOTOGRAPH OFFICE Tokyo, JAPAN |
| Production 5 | YOKOHAMA SUPER FACTORY Tokyo, JAPAN |
| Additional Company | DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takuma Takasaki | DENTSU INC. | Executive Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Art Director |
| Hiroshi Ichikura | Ichikura Office,inc. | Copywriter |
| Waca Sakamoto | COTORI-OFFICE | Copywriter |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
| Masashi Fujita | Creative Power Unit | Designer |
| Fumihito Katamura | Fumihito Katamura Photograph Office | Photographer |
| Koji Wada | DENTSU INC. | Agency Producer |
| Nao Namura | DENTSU INC. | Account Executive |
| Masahiro Mashima | DENTSU INC. | Account Executive |
| Takako Yamada | Yokohama Super Factory | Photo Producer |
| Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
A train travels through scenes of the everyday.
We captured these moments. The bridge, the tunnel, the rail, the snow, the blue sky, and of course the train – they are real. Each scene only becomes complete with these ingredients in that moment; they are naturally generated composition, captured by the photographer. The perspective is a traveller encountering the scenes for the first time during his journey. The beauty of the images introduces color to the landscape of the daily commute. We designed the entire campaign turning the train from just another mode of transport to an intrepid hero.
This campaign successfully inspired a return of the joy of travel in the devastated Tohoku region in Japan.