|Title||EATING KABUKI WITH YOUR FINGERS.|
|Brand||SHOCHIKU CO. LTD MINAMI-ZA|
|Product / Service||KABUKI: ART & ARTIFACTS EXHIBITION IN KYOTO|
|Category||A02. Rebrand / Refresh of an Existing Brand|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Production||BAU ADVERTISING OFFICE Tokyo, JAPAN|
|Production 2||SECAI Kyoto, JAPAN|
|Production 3||TONE UP CORP. Tokyo, JAPAN|
|Production 4||LEHMAN AD Chiba, JAPAN|
|Yoshihiro Yagi||DENTSU INC.||Creative Director|
|Yuki Tsutsumi||DENTSU INC.||Art Director|
|Marina Danjo||DENTSU INC.||Copy writer|
|Scott Lehman||Lehman Ad||Copy writer|
|Dai Odani||BAU Advertising Office||Designer|
|Ai Hozawa||BAU Advertising Office||Designer|
|Atsushi Take||BAU Advertising Office||Designer|
|Kenji Tamura||TONE UP CORP.||Printing Director|
|Ryo Kagami||DENTSU INC.||Producer|
Although kabuki is considered by many Japanese to be a serious, "classical" form of dramatic art, it was originally a form of popular entertainment.
The shows were enjoyed by townspeople of all classes, and the actors were the pop stars of the day, known not only for their singing and dancing skill, but also for their elaborate fashions and bohemian lifestyles.
In creating these posters, we sought to reflect this history, and the unconventional, free-spirited origins of Japan's most famous dramatic art form.