THE INVISIBLE VISIBLE

TitleTHE INVISIBLE VISIBLE
BrandSHIGA ART SCHOOL
Product / ServiceROLLING EGGS EXHIBITION VOL.7
CategoryG06. Photography / Curation of Images
EntrantCREATIVE POWER UNIT Tokyo, JAPAN
Idea Creation CREATIVE POWER UNIT Tokyo, JAPAN
Production CREATIVE POWER UNIT Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi Freelance Creative Director
Haruko Tsutsui Freelance Copywriter
Daisuke Hatakeyama Creative Power Unit Art Director
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director

The Campaign

We designed the promotional posters for the art exhibition hosted at Shiga Art School, based on the theme of legendary creatures, such as Japanese traditional ghosts, monsters, mermaid and centaur.

Creative Execution

The fears we have make the invisible visible — with this theme, we captured the moment when our eyes play trick on us and imagine scenes in the photographs to look like mystical creatures.

Indication of how successful the outcome was in the market

We created series of posters to introduce each creature like a pictorial book.