| Title | PATH TO PEACE |
| Brand | COCA-COLA |
| Product / Service | COCA-COLA |
| Category | G02. Illustration |
| Entrant | OGILVY VIETNAM Ho Chi Minh City, VIETNAM |
| Idea Creation | OGILVY VIETNAM Ho Chi Minh City, VIETNAM |
| Production | OGILVY VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Martin Sutcliffe | Ogilvy & Mather Vietnam | Associate Creative Director |
| HoangSa Nguyen | Ogilvy & Mather Vietnam | Head of Design |
| Kevin Beltran | Ogilvy & Mather Vietnam | Senior Art Director |
| Phuong Anh Le | Ogilvy & Mather Vietnam | Senior Designer |
| Sabine Promberger | Ogilvy & Mather Vietnam | Designer |
| TatGiang Nguyen | Ogilvy & Mather Vietnam | Illustrator |
| VuHai Tu | Ogilvy & Mather Vietnam | Motion Graphic Artist |
| Alisha Robinson | Ogilvy & Mather Vietnam | Director of Project Management |
| Patrick Almaguer | Ogilvy & Mather Vietnam | Executive Creative Director |
| Tien Bac | Ogilvy & Mather Vietnam | Executive Creative Director |
| Ajab Samrai | Ogilvy ASEAN | ASEAN Chief Creative Officer |
| Giri Jadhav | Ogilvy ASEAN | Vice President, ASEAN |
Coca-Cola’s global message has always been about bringing people together and this was the perfect opportunity to highlight it for our Target audience of 13 to 39 year olds. We used Coca-Cola’s iconic ribbon as a path for peace for the Trump and Kim to follow and meet peacefully in the middle. When they met in the path for peace they shake hands and make a silhouette of the Coca-Cola bottle. Helping Coca-Cola champion bringing people together once again. Even for the most unexpected ones.
Coca-Cola’s iconic color is red with simple white silhouette from the Logo to the iconic white ribbon. We used Coca-Cola’s iconic ribbon as a path for peace for the Trump and Kim to follow and meet peacefully in the middle. When they met in the path for peace they shake hands and make a silhouette of the Coca-Cola bottle to reinforce that Coca-Cola brings people together.
The campaign reached 250+ million people in one week, engagement Rate was 6 times higher than average and 98% positivity on social media. All while reinforced Coca-Cola’s brand message of bringing people together in a peaceful and positive way.