The Campaign

Not only young children have to wash their hands properly, but also people of all ages. A proper way to clean our hands is to wash them with soap for 20 seconds. Being aware of this, we have created Clean Light Hand Soap, a bar of soap that blinks for 20 seconds, the amount of time which guarantees an effective way to clean hands according to U.S. Centers for Disease Control and Prevention. We want to introduce people to the new experience of washing their hands with a blinking soap and hence realize the importance of this 20-second-hand-washing time.

Creative Execution

Clean Light Hand Soap is the first of its kind with a built-in light that blinks for 20 seconds to tell the user of the start and stop time for washing hands. We used it as a communication tool to raise awareness of 20-second hand washing and build a habit of washing hands long enough to kill Norovirus and other germs. We launched a video clip demonstrating how to clean hands properly and distributed 1,500 bars of soap to media, social influencers, schools and the public to spread the word on how much time it takes to clean hands effectively.

Indication of how successful the outcome was in the market

Clean Light Hand Soap caught the attention of social media. People started to talk about how long they clean their hands. Our video clip demonstrating a proper way to clean our hands within 20 seconds boosts engage rate of Zantiis Facebook page up to 1700%. This simple innovation was also used as a health education tool in schools and was selected as 1 of 7 shortlists from National Design Innovation Contest 2017 (DIC).